A Top-Selling Amazon Sneaker That Shoppers Say Is 'Better Than Hoka' Is on Sale for Just $40 Right Now

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People rave about cushy sneakers from Hoka , Asics , and other top-tier brands, but those high-end sneakers usually come with high-end price tags. That’s why we’re stoked about the Nortiv8 ActiveFloat sneaker —it offers primo cushioning at an unbeatable price.

For a limited time, this already affordable shoe is on sale for just $40 on Amazon, which is a 20% discount off the usual $50 price tag. These well-cushioned shoes have earned glowing reviews, with shoppers calling them “ so springy ” and “ instantly comfortable .” The shoe is available in sizes 7.5 to 13, and you can choose between seven colorways (although the Apricot colorway is only discounted 15% percent).

Nortiv 8 ActiveFloat Sneakers, $40 (was $50) at Amazon

The Nortiv8 ActiveFloat Sneaker is a well-cushioned shoe designed for running, workouts, walking, and casual wear. The highlight here is the thick midsole made from ethylene vinyl acetate (EVA) foam—that’s the standard cushioning material used across the running shoe industry, including max-cushion brands like Hoka. The ActiveFloat’s generous sole offers exceptional shock absorption and creates a soft feel underfoot. On the bottom, a segmented rubber outsole generates good grip, and up top, a mesh upper breathes well (so your feet stay cool) and padding on the tongue and ankle collar create a comfortable fit around your foot.

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Reviewers have turned in lots of compliments for the Nortiv8 ActiveFloat Sneakers, but the biggest highlight is obvious: These shoes have lots of padding. One shopper called them “better than Hoka,” saying, “these were noticeably more comfortable than my Hokas at first try and at ⅓ the price!”

“They feel so springy,” another shopper said, adding that they “protect my feet and provide a soft footbed for my feet.”

Other shoppers were impressed with the shoe’s spacious fit and durability. “There’s room inside for my orthotics, and the fit is great,” said one . “I was very impressed with how instantly comfortable they were,” said another shopper who wears their ActiveFloat sneakers every day at work. “They still look and feel great. In fact I just ordered another pair today.”

With its $40 price point, it’s safe to say you won’t find a better deal on a cushioned, do-it-all sneaker than the Nortiv 8 ActiveFloat . Do your feet a favor and grab a pair now—a deal like this won’t last long.