Coco Gauff Unveils New Small Business Campaign

Tennis sensation Coco Gauff has taken her talents off the court and into the community!

The athlete has teamed up with UPS to launch a new chapter in the Be Unstoppable campaign. The highlight is an anime short, “Coco vs The Doubters,” inspired by Coco’s own love for anime. The short celebrates young business leaders who overcome obstacles to achieve their dreams.

Coco Gauff Championing Gen Z Entrepreneurs

For the first time, UPS is shining a spotlight on the next generation of entrepreneurs. The campaign features three thriving Gen Z-owned small businesses. Gently Soap by Kristen Dunning, Sneaker Mechanic by Ben Johnson, and Freres Branchiaux by Collin Gill all share the spotlight. Along with its work with the aforementioned business owners, UPS will provide essential resources to emerging small businesses. The company has also donated $25,000 to Junior Achievement, a non-profit dedicated to youth entrepreneurship.

Starting in August, fans can order a special edition UPS Express Box adorned with anime illustrations of Coco Gauff. Gauff expressed her excitement about the campaign.

“Doubters are the fuel to my fire. I’m proud to partner with UPS to champion those who ignore the haters and chase after their dreams,” she said in a statement.

Since 2021, the Be Unstoppable campaign has partnered with various organizations to uplift small businesses. These collaborations include emerging fashion brands and filmmakers, aimed at strengthening the pipeline of diverse creatives looking to start and grow their businesses.

Chris Byrne, President of Marketing Strategy and Brand at UPS, also emphasized the company’s commitment.

“UPS is proud to champion the next generation of dreamers who aren’t waiting to make their marks, from championships to small business wins,” he explained. “We’re excited to kick off year two of our collaboration with Coco by highlighting UPS’s commitment to providing young entrepreneurs the support and resources they need to succeed.”

UPS’s initiative, the Start Small, Grow Big program, along with The UPS Foundation, supports scholarships and youth programs to offer educational resources and mentorship.

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