Parfait, an innovative AI-powered hair care company , has teamed up with Ulta Beauty to revolutionize the hair care industry. Launching in six key markets across the United States on July 30, this partnership aims to enhance how women receive education and support for wigs, hair extensions , and dry hair products.
Parfait products now come with access to Ulta’s salon services, offering a comprehensive post-purchase experience. Customers can book in-store consultations, purchase hair products, and receive professional installation by trained stylists. Co-founder and CEO Isoken Igbinedion expressed excitement about the collaboration.
“This partnership marks the beginning of a new era in how women shop for and care for their hair,” she said in a statement. “We are especially excited to partner with Ulta’s talented stylists, ensuring our customers receive the highest quality care and expertise.”
Parfait’s Expansion into Ulta Stores
Parfait plans to expand its in-store offerings to include bundle kits, i-tips, and other dry hair products, aligning with its mission to offer personalized and customizable hair solutions through advanced AI technology.
“The next generation of our AI technology will analyze all aspects of your hair, offering precise recommendations at every step,” Igbinedion added. “We will match hair texture to the ideal products, suggest styles that complement facial features, and recommend the safest options based on hair length, density, and scalp health.”
Ulta stylists have been meticulously trained by Parfait to provide exceptional service and support, ensuring a seamless experience for customers. Igbinedion explained to 21Ninety the importance of this training.
“We’ve expertly trained every single Ulta stylist who will be touching somebody’s hair,” she shared. “We’ve taught them the understanding of natural hair and hair management generally, and we’ve brought in our experts when it comes to understanding wig installations and bundles.”
Premium Hair Care
Indique , known for high-quality, ethically sourced hair, has partnered with Parfait as its exclusive hair vendor, underscoring Parfait’s commitment to premium hair care. Customers in the initial six markets can bring their hair products to Ulta for a range of services, including natural hair care maintenance, wig and ponytail installations, and hair color matching for v-part wigs.
With this innovative partnership, Parfait, Indique, and Ulta Beauty are poised to redefine hair care standards, empowering women with the tools and expertise they need for their best hair days. on the journey,
“The origins of Parfait started with a problem every Black woman experiences or anyone with textured hair experiences – how to manage and care for it, “Igbinedion reflected “We decided to create beauty experiences with technology that truly recognize and prioritize all people.”
Looking ahead, Parfait plans to expand its technological capabilities and product range, ensuring a seamless and personalized hair care experience for all. This partnership with Ulta is just the beginning of an exciting new chapter in hair care innovation.
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