Get updates delivered to you daily. Free and customizable.
Apple Valley News Now
A major change is coming to Taco Bell drive-thrus
By By Clare Duffy, CNN,
3 hours ago
NEW YORK — There may soon be one fewer person standing between you and your Cheesy Gordita Crunch.
Taco Bell is set to expand the use of artificial intelligence voice technology in its drive-thrus to hundreds of locations by the end of this year, parent company Yum! Brands said Wednesday.
The move means that when users pull up to place their order at a Taco Bell, there’s a good chance they will be talking to a computer, rather than a human employee, on the other end.
Taco Bell isn’t the only fast-food chain to test having customers talk to AI in its drive-thrus in an effort to free up employees to spend more time on other tasks and boost sales. But Taco Bell’s expansion comes after a prominent rival had trouble trying to use similar technology.
After two years of testing AI voice technology in a number of its drive-thrus, Taco Bell hopes to have the AI ordering at hundreds of its US locations by the end of this year.
McDonald’s said last month it was pulling the plug on the AI ordering technology that it was testing at more than 100 US drive-thrus, after customers complained about the system getting their orders wrong. Viral videos showed customers ending up with absurd orders as a result of the McDonald’s AI drive-thru technology, like the woman who didn’t really want nine sweet teas or the girl shouting “stop” at the screen as it tallies up more than two dozen orders of chicken nuggets.
The company had worked with IBM on a global partnership to develop and test AI-driven ordering technology at some of its restaurants.
That AI struggled to perform well in a drive-thru setting isn’t totally surprising. The technology needs to be trained on huge sets of voice samples to correctly understand the full range of human accents and speech patterns, and noisy environments can throw off AI speech recognition tools. And we all know the frustrating experience of being on the other end of a poorly functioning computer assistant, desperately wishing we could just talk to a human.
But Lawrence Kim, chief innovation officer at Yum! Brands, told CNN he’s confident that his company’s technology — which is already in use at 100 Taco Bell locations across 13 states — won’t have the same issues. Instead, he said, the technology has actually led to greater ordering accuracy, as well as happier employees and shorter drive-thru wait times.
“We are confident that we’ve approached this the right way,” Kim said in an interview, adding that it’s taken two years of testing, gathering employee and customer feedback and improving the technology to get to this point. Yum! Brands did not provide data on the improvements it said it’s seen thanks to the AI ordering, beyond noting that it now earns $30 billion in sales (about 50% of its total revenue) from digital-first ordering channels.
Kim declined to specify which technology partners Yum! has worked with to develop the AI ordering tool.
Food prices have continued to rise over the past year, but most of that increase has come from dining outside the home rather than the grocery store.
Kay-sah-dee-ya, Kay-sah-dill-uh
One thing the company has learned along the way: Not every customer uses the same words to order a specific item, nor pronounces them the same way. For example, Kim said, the company had to train its AI model to understand not only the correct pronunciation of “quesadilla” (kay-sah-dee-ya) but also the incorrect, but still common, “kay-sah-DILL-uh.”
And if there are issues or confusion, a Taco Bell employee is still always listening on the other end of the ordering system with the ability to intervene.
Kim also denied that AI ordering technology would replace human jobs, a growing concern around all manner of new AI tools.
“Voice AI does not replace any team members,” Kim said, adding that the technology is instead designed to “enhance the team member experience so they can focus on other tasks that are a priority for them.”
Still, Kim said he does think AI could ultimately be implemented into other areas at Taco Bell and the company’s other chains, which also include Pizza Hut, KFC and The Habit Burger Grill.
“I believe the applications for voice AI are boundless,” Kim said. “The technology is emerging and evolving so very quickly that we … as an innovation team as well as a technology team are continuously evaluating what could be next.”
From Bar-B-Q to Big Macs, 50 cent footlongs, and Pete Davidson begging you to try some Taco Bell breakfast. Paying for a quick fast food meal didn't use to break the bank.
Customers on social media have been furious with Chipotle for allegedly skimping on its burrito bowl portions this year. Now, the fast-casual chain’s CEO said the company is making changes.
Fast food joints are in the midst of a budget-meal war, offering promotions to lure customers back to their restaurants despite inflation woes.
After two years of testing AI voice technology in a number of its drive-thrus, Taco Bell hopes to have the AI ordering at hundreds of its US locations by the end of this year.
Get updates delivered to you daily. Free and customizable.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.
Comments / 0