Target's New Super-Handy (and Trendy) Stanley Backpack Coolers Have Shoppers Rushing to Grab It Now

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It’s safe to say that Stanley has elevated itself to pseudo-luxury beverage solutions brand status. It’s not egregiously expensive, but it’s definitely not the cheapest option either. And while we might initially balk at spending $70 or more on what’s essentially just a water bottle , odds are, after a long enough look, you’ll find a pretty good reason to justify the price.

Whether you’re drawn to the stunning array of colors or simply succumb to the hype, there’s no denying the appeal of the Stanley brand as a whole. It doesn’t help that the seemingly inescapable brand continues to add new and exciting products to its lineup, expanding beyond the world of water bottles altogether. Suffice to say, we’re hooked.

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Of course, the key to Stanley’s success is knowing when it’s time to pivot, and lately, they’ve transitioned to adding their signature trendy touch to the insulated cooler space. Gone are the days of lifeless, drab, utilitarian coolers that only serve the purpose of keeping our drinks cold for an hour at best. These days, we’ve got coolers that double as speakers , ones that look like retro picnic baskets and even a few coolers with ingenious and innovative features . But as we’re well aware, the show doesn’t start until Stanley says so, and according to @targettrendsetter , the party is starting at Target .

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The self-proclaimed Target aficionado shared a look at Stanley’s newest set of insulated coolers and we are obsessed! Available in 15-quart and 7-quart options, each cooler features a stunning lilac exterior with bright red accents around the zippers, straps and—of course–the signature winged bear logo. The 15-Quart All Day Madeline Midi Backpack Cooler sports a hinge top zip opening allowing ample storage space for up to 20 canned beverages, an easy carry top handle, stretch mesh side pockets to hold your matching Stanley Cup, and an adjustable backpack straps to make carrying a breeze.

In terms of construction, both coolers are made with 100-percent recycled polyester and feature the signature winged bear on the interior liner, snap locks and stainless steel zippers. While the smaller 7-Quart All Day Julienne Mini Bag Cooler doesn’t feature handy backpack straps, it does include a gorgeous monogrammed shoulder strap allowing you to comfortably carry it around all day. Additionally, the Julienne only holds up to 10 cans, but either can be used for far more than just keeping your drinks cold for 24 hours. You could use it as a stylish carry-on, a purse for the day or even as an incredibly chic lunch box .

Stunning, as they are though, a few shoppers gasped at the price of $100 for the 7-quart offering and $170 for the 15-quart one. Sure, it’s a splurge, but if we know anything about Stanley, we’re sure we’ll start seeing these everywhere soon enough.

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