Trump Gets More Terrible News—This Time, From Truth Social

Donald Trump’s social media venture is losing users every month, hurting his bottom line and possibly showing that his rhetoric is losing appeal even among his own base.

The Guardian spoke to a right-wing media analyst, Howard Polskin, who said that Truth Social had only 2.11 million unique users in June, a decline of 38 percent from one year ago.

“The diminishing audience levels for Truth Social suggest a rejection of the harsh rhetoric expressed by the ex-president and his political allies that is one of the hallmarks of the two-year-old platform,” Ploskin said.

Trump Media & Technology, the parent company of Truth Social, had experienced a jump in its stock price of $46 per share after a gunman tried to kill Trump earlier this month. But those gains appear to have been short-lived, as the stock dropped to about $29 per share Wednesday. Both numbers are nowhere near the peak price this year, which was close to $72 per share in March after its initial public offering.

The venture was supposed to be Trump’s cash cow, as the former president and convicted felon owns 60 percent of the company. But a series of setbacks since launching have ruined Trump’s financial fail-safe. The company had a net loss of $58.2 million in 2023, numbers that had to be reaudited after its accounting firm was charged with “ massive fraud ” and subsequently barred from ever serving as accountants again. The company lost an astonishing $327.6 million last quarter, only bringing in $770,500 in revenue.

Trump can’t brag his way out of Trump Media’s declining stock value, as pumping up the stock is illegal. He can’t try to dump the stock until September without board approval, either, and while he’s been given a reprieve from his legal cases by the Supreme Court, he still has legal bills to pay. But all he can do is watch Trump Media’s stock price continue to go nowhere, or come up with another grift with which he can fleece his supporters.