NBC reveals huge numbers for women's gymnastics

Simone Biles and her Team USA gymnastics teammates captured the gold medal Tuesday in the team final, and they helped propel NBC to a historic afternoon ratings performance.

According to an NBC Sports release, Tuesday’s live coverage of the women’s gymnastics team final, broadcast from 12:15-2:30 p.m. (ET), averaged 12.7 million viewers across NBC and Peacock, ranking it among NBC’s most-watched Olympic weekday day events in history. It’s important to note most of that fell outside the 2-5 p.m. (ET) “Paris Prime” window that’s more viewer-friendly.

Those are huge numbers, not just for gymnastics, or the Olympics, but for any sports event, especially in that weekday daytime slot.

More comparisons to consider: The 2023 World Series averaged a record-low 9.1 million viewers while the gymnastics viewership ranked slightly behind the men’s NCAA Tournament championship game between UConn and Purdue, which averaged 14.8 million viewers. (The South Carolina-Iowa women’s national title game drew a record 18.9 million viewers.)

NBC posted a Total Audience Delivery of 34.7 million viewers Tuesday, with competition also including several U.S. medals in swimming and a bronze medal for the U.S. women’s rugby team.

To say the Paris Olympics are off to a smashing start for the network is an understatement. NBC averaged 32.4 million viewers for Saturday’s opening day of competition, an 83% increase for the Tokyo Olympics opening day in 2021.

[ NBCSports.com ]

The post Team USA women’s gymnastics gold medal triumph scores 12.7 million viewers appeared first on Awful Announcing .