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The US Sun
Meet Paris Olympics 2024 silver medallist Giorgia Villa who’s sponsored by parmesan and poses with wheels of cheese
By Alex Smith,
1 day ago
MOST Olympians are hungry for gold medals – but it’s cheese for Giorgia Villa.
The 21-year-old took a bite of her silver medal after helping Italy come second in the women’s team gymnastics.
Giorgia Villa is the face of cheese in Italy Gabriele Seghizzi/Parmigiano Reggiano She stars in adverts for Parmigiano Reggiano Gabriele Seghizzi/Parmigiano Reggiano Villa mixes her gymnastic skills with parmesan Gabriele Seghizzi/Parmigiano Reggiano Villa says she is ‘proud’ to be part of the brand Gabriele Seghizzi/Parmigiano Reggiano Villa [left] had a taste of her silver medal in Paris Getty
But she is far more used to tucking into parmesan due to her sponsorship deal with Parmigiano Reggiano.
Villa is one of their poster girls and she shows off her gymnastic skills in “cheesy” adverts for the brand.
From eating a chunk of parmesan to doing handstands next to a wheel of cheese, the unusual snaps have gone viral.
And Villa’s most iconic advert involved her doing the splits across four blocks of Parmigiano Reggiano.
On her endorsement, the 2022 European team champ said: “Since I was a child I have always loved this fantastic product, a symbol of Italian excellence and culture.
“Being able to collaborate with them makes me extremely proud and charged to face future challenges.”
Cheese may well have been her fuel at the Olympics as Parmigiano Reggiano market themselves as “a form of energy” due to it being rich in Vitamin D, lactose free and high in calcium to help bone strength.
And the top Italian cheese business will be delighted with Villa after she went toe-to-toe with gold medal winners Team USA that featured Simone Biles.
OLYMPICS FREE BETS – SIGN UP OFFERS AND DEAL FOR PARIS 2024
Water takes centre stage on Day 6 as Joe Clarke eyes canoe slalom kayak gold (4.30pm).
In the rowing , the women’s four should claim gold while the men’s four and women’s double sculls will know they can get on the podium, too (10.15am).
And after our men won the 4x200m freestyle relay , the women could add a medal in the pool tonight (8.48pm).
BRITS TO WATCH
Defending champ Beth Shriever and Tokyo silver medallist Kye Whyte begin their BMX racing event at the quarter-finals (from 7pm).
Bryony Pitman (9am), Penny Healey (4.14pm) and Alex Wise (5.05pm) are all in archery action.
Andy Murray’s swansong with Dan Evans continues – they face Americans Taylor Fritz and Tommy Paul in the quarter-finals (3.30pm).
And the golf starts today, meaning Tommy Fleetwood and Matt Fitzpatrick will tee off for GB, with Rory McIlroy and Shane Lowry flying the flag for Ireland (from 8am).
GLOBAL STARS TODAY
World No1 Scottie Scheffler leads an all-star USA golf team, though, alongside Open champ Xander Schauffele, Collin Morikawa and Wyndham Clark .
French Open champ Iga Swiatek is the heavy favourite for the women’s tennis singles gold ahead of her semi-final before Carlos Alcaraz then Novak Djokovic go in the men’s quarters (from 11am).
FANCY SOMETHING DIFFERENT?
Volleyball is an ever-present throughout the Olympics, running from Day 1 all the way to Day 16, all of it in the catchy-named South Paris Arena 1.
Tokyo runners-up Brazil face Japan (12pm) and hosts France vs China (8pm) in the pick of the clashes.
STATS MAD
3:50 – Who doesn’t love a competitive brisk walk?
The athletics officially begins with the men’s and women’s 20km race walks today (6.30am and 8.20am).
The world record is a staggering 1:16.36 – that’s an average of 3m50s per km while WALKING.
It was silver in Paris, but she may get to taste glory to go with her parmesan in Los Angeles in four years time.
Meanwhile, tennis world No1 Jannik Sinner has also been involved in their adverts.
Paris Olympics with 300k condoms
Nearly 15,000 residents – around 10,500 of which are athletes – will be cramming into the Olympic village between July 26 and August 11.
To ensure the athletes feel at home, a number of provisions have been made by organisers.
One of these is the stocking of some 300,000 condoms, in theory enough for around two every day during the run of the Games.
A number of Olympic athletes have opened the door on their steamy lives behind-the-scenes when in camp, including huge sex orgies and parties.
London 2012 had claimed the title of “the raunchiest Games ever”, but the 150,000 condoms ordered paled in comparison to the 450,000 ordered for the Rio Games four years later.
Condoms have been laid on by organisers at every game since Seoul 1988, when it they were used to spread awareness of HIV and AIDS.
Even with an intimacy ban at Tokyo 2020 due to Covid-19, some 150,000 johnnies were handed out.
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