Blake Lively Does Day-to-night Fantasy Looks in Two Dauphinette Cocktail Dresses While Promoting Her New Hair Care Line Blake Brown

Blake Lively played up patterns on Wednesday while promoting her new hair care line, Blake Brown, in New York. The actress’ brand, which focuses on reparative products, will hit shelves at Target on Sunday.

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Lively selected two looks by the New York-based label Dauphinette . First, she stepped out in a high-neck midi dress featuring a skirt of layered pastel feathers. The “It Ends With Us” star added on rainbow Christian Louboutin pumps, statement earrings and rings, pulling her dirty blond tresses into a ponytail. A thin chain belt topped off her look.

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That evening, Lively changed into a beaded chinoiserie minidress, wearing it underneath a coat dotted with colorful sequins and rhinestones. Her outerwear came from the brand’s fall 2024 collection, which debuted during New York Fashion Week in February. Another pair of bedazzled Louboutins, as well as a glittering mushroom clutch by Judith Leiber , completed her second ensemble.

Founded by Olivia Cheng in 2018, Dauphinette melds fantasy with sustainable fashion. Her designs, predominantly made from recycled or vintage materials, have been worn by the likes of Julia Fox, Sydney Sweeney and musician-author Michelle Zauner.

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Speaking to WWD on Tuesday, Lively discussed her decision to enter the beauty space after founding her soda brand Betty Buzz.

“I’ve been developing [Blake Brown] for seven years now — with this and Betty Buzz, I wanted to be building and creating and working but not on a film set every day,” Lively said. “I took four years off of acting to focus on my passions outside of that, and with this company, we went through literally years trying the formulas.”

The products follow Lively’s own hair care ethos, which involves alternating between systems of keratin-rich formulas and those that impart moisture. The two lineups entail shampoos and treatment masks while eschewing conditioners. All the products are vegan and cruelty-free, while showcasing an array of different fragrances.

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