New Balance’s foremost super shoe is getting a stylistic upgrade via PaperBoy Paris.
The PaperBoy Paris x New Balance FuelCell Super Comp Elite v4 might be the best case yet for running becoming the new streetwear. The marathon race doe sneaker has been hit with a massive PaperBoy head logo on its tongue in an otherwise simplified black and white colorway. As a counter to the prominent mark, the midfoot “N” logo has been taken several sizes down as a simple black block letter. PaperBoy Paris’ logo is then placed asymmetrically on the shoe’s tongue over a red “NB” mark, while “PaperBoy” is printed onto the insole with a hand-scrawled look.
Having already been the focal point of a collaboration with District Vision, a purveyor of premium sunglasses and gear for runners, earlier this year, the FuelCell SuperComp Elite v4 has a strong case as the most stylish super shoe on the market . The two collaborations haven’t dialed down its performance bonafides, though, as it retains its PEBA Fuel Cell midsole with an Energy Arc carbon fiber plate and an ultra-light bonded FantomFit upper. Even without collaborations, the shoe’s blocky midsole geometry also makes it a standout aesthetically.
The major super shoe players will be a natural area of focus for the Olympic marathon final on August 10, but New Balance has already snagged a W with Alex Vee of Great Britain winning the men’s triathlon Wednesday in the FuelCell Super Comp Elite v4.
The PaperBoy Paris x New Balance FuelCell Super Comp Elite v4 will release Sunday, August 4, though PaperBoy’s website. New Balance may also host its own drop at a later date, but no announcements have been made yet. Pricing has also yet to be confirmed.
About the Author:
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
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