Joanna Gaines Just Launched a New Nursery Line at Target—And Everything Is Downright Stunning

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here .

PSA to expecting parents: Joanna Gaines just launched her very first nursery collection at Target , and it's everything you'd expect—rustic charm meets contemporary elegance. The HGTV star’s Hearth & Hand with Magnolia brand is introducing nearly 30 pieces in this exclusive collection, starting from just $9.99 at Target. And of course, every item is designed with Jo’s soft signature palettes and subtle florals that give off a handmade feel. Think: everything from a scalloped baby diaper caddy to a bouclé nursery rocking chair that looks like it’s straight out of the Crate & Barrel kids collection . So below, find five items to snag (before they inevitably go out of stock).

The 5 Best Items From Joanna Gaines’s Target Nursery Launch

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

1. Hearth & Hand with Magnolia Cotton Percale Fitted Crib Sheet

Target/Magnolia

Made from 100 percent percale cotton, this crib sheet features sweet, tiny floral prints that bring the perfect touch of charm to a crib. The cotton is OEKO-TEX certified—ensuring it's free from harmful toxins—and the material is super soft and breathable for your little one. Bonus: it has an all-around elastic edge, so it fits snugly on any standard crib or toddler bed mattress (up to 6 inches deep).

2. Hearth & Hand with Magnolia Boucle Nursery Rocking Chair

Target/Magnolia

This gorgeous bouclé nursery chair looks like it’s straight out of the Crate & Barrel kid catalog—making it a steal at only $300. Its cream-colored upholstery is super soft while the soft-padded foam cushions add sinkability and support. The chair's wood frame—with its warm oak finish and clean modern lines—can also blend seamlessly with your existing decor. Plus, the rocker base is perfect for late-night feedings. (Just a heads up, you'll need to assemble it yourself.)

3. Hearth & Hand with Magnolia Beige Knit Bunny Security Blanket

Target/Magnolia

This cozy little blanket is sweater-knit in beige, with a handkerchief-style design and a scalloped trim that makes you want to say aww . Right at the top, there's an adorable 3D bunny toy wearing a green scarf—and the cotton and rayon blend means it’ll feel ultra-soft. (Now all it needs is a name.)

4. Hearth & Hand with Magnolia Woven Scalloped Baby Diaper Caddy

Target/Magnolia

Practical as it is beautiful, this handwoven caddy features a scalloped rim that can add some rustic modern charm. It's made from water hyacinth and fabric, giving it a nice sturdy feel, and it’s super portable with a built-in handle (making it easy to carry around). Inside, you also have multiple compartments to keep all of your baby essentials organized and within reach.

5. Hearth & Hand with Magnolia Bunny and Duck Sketch Framed Wall Art

Target/Magnolia

Finally, a baby registry must-have. This set of wall art includes line sketches of a bunny and a duck, each framed in rustic natural pine. Measuring 10 inches high by 8 inches wide, they’re the perfect size to liven up any wall space. They also come with sawtooth backs, making them super easy to hang.

Joanna Gaines Celebrates Magnolia's 20-Year History with a 'Core Collection'—and These 5 Pieces Stand the Test of Time

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.