Jimmy John's adds $10 'hearty' total package meal to menu amid fast food value wars

Jimmy John's is the latest chain to enter the ring of fast food at amazing value . The sandwich chain is adding its own value combo - the $10 Total Package Meal - to its menu as of Monday.

The combo includes an eight-inch sandwich, bag of Jimmy Chips, choice of dessert from cookies and brownies , and a regular-sized drink.

Jimmy John's joins a growing trend of value meals on the menu this summer as fast-food restaurants seek to appeal to budget-conscious eaters.

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McDonald's recently expanded the limited-time availability of its $5 Meal Deal into the month of August, and perhaps longer.

Taco Bell brought out its limited-time Luxe Cravings Box in late June. Starbucks launched its $5-$7 Pairings Menu in the same month .

May saw the arrival of Burger King's $5 Your Way Meal and Wendy's $3 breakfast deal and Jack in the Box's $4 Munchies Menu. While Jimmy John's price tag comes in above the competition, the company "is officially entering the value wars and putting the current options on the market to the test ."

"Let's face it, the value meals out there are not nearly enough food for someone looking for a hearty meal ," the company said.

The $10 Total Package Meal "is just as hearty as your appetite , delivering Jimmy John's signature quality in a wallet-friendly package," the company said.

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Meanwhile, the US fast-food giant Wendy's revealed plans to launch in the Irish market as part of its European expansion strategy.

Wendy's, originally founded in Ohio in 1969 by Dave Thomas, inked a new franchise agreement to set up shop in Ireland from 2025 .

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According to a representative from the burger behemoth, the deal will lead to the launch of 30 eateries across the Republic of Ireland over the next 10 years.

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