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Rolling Stone
From Queen of Cameos to Queen of Luscious Locks, Blake Lively Releases New Target Haircare Line
By Sage Anderson,
12 hours ago
A week before Deadpool & Wolverine released, “Ladypool” (one of many Deadpool variants) made her grand debut in the film’s final trailer. But with her mask fully on, many speculating fans accurately guessed the anonymous actress could be Ryan Reynolds’ wife Blake Lively — simply due to the appearance of a long, luxuriously blonde ponytail. And if you want iconic, name-recognition-worthy locks like hers at home every day of the week, Lively’s got the haircare line for you.
The This Ends With Us actress’ luscious hair has become a quintessential part of her on-screen look, so it makes perfect sense that she would release her own collection of washing and styling products. Called Blake Brown , the new Target line includes two shampoos and respective treatment masks, a leave-in treatment, a mousse, a pre-shampoo mask and a dry shampoo. Fans can get their hands on these affordable hair essentials with prices from $18.99 to $24.99 exclusively in stores and online at Target.com starting Aug 4.
One thing you won’t find in his collection? A conditioner — yes, you heard us right. According to an interview with Vogue , Lively doesn’t believe in using any, even going so far as to say that she doesn’t “know anyone who uses conditioner in [her] industry.” Instead, the formulas are designed to nourish, hydrate, and strengthen the hair while gently cleansing your locks with a ‘proprietary plant protein complex’. “I switched exclusively to a shampoo & mask system 20 years ago & have never looked back,” she said in a statement. If that’s what the leading lady says!
Along with busting frizz and helping even your driest strands feel shiny and renewed, the Blake Brown lineup not only feels like a salon-worthy experience, but boasts luxe-scented fragrances as well (think sweet vanillas, blackcurrant, and fig, combined with musky fragrances such as cardamom and sandalwood). In her commitment to show “how how beautiful maximum sustainability can be,” all the haircare products are also vegan formulas with no sulfates, silicones, parabens, or other potentially irritating ingredients (bonus points: the honeycomb-shaped packaging is also made from recycled materials).
When reflecting on why she would spend seven years working on a haircare line if she already had a routine that worked, Lively wrote on her Instagram that she wanted something that had the same salon/red carpet performance, just in an affordable package. “Trns out highest quality is most expensive, who knew?? There’s a reason brands tend to have to make compromises, but we didn’t stop til we got there. … I wanted it to be cleaner than the products I was using with great results so I didn’t feel nervous sharing it with family.”
If you’re curious about getting locks like Lively’s, check out the full range at Target.com , available online now. The best part? Through Aug. 10, you can save $5 when you spend at least $30 on personal care items, including Blake Brown products. If you’re a Target Circle member, you’ll also save an extra 5 percent on your purchase — find out how to join here .
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