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Our Editors Put This Trendy, Minimalist French Skincare Brand to the Test—Here’s Everything Worth Buying
By Brittany Leitner and Maya Gandara,
1 day ago
As I get older, the more I get into no-makeup makeup. You know, the barely-there look that lets you appear refreshed and awake without looking weighed down . No-makeup makeup is basically the American way to describe everyday French beauty , and all it requires is a mix of skincare and minimalist beauty products to achieve the look. It’s the easiest way to feel like you just stepped off of the streets in Paris without ever having to leave town and I for one, have been hooked ever since I got my hands on a few products from Typology.
Typology is the minimalist skincare brand born in Paris, France that eventually landed stateside. It’s kind of like The Ordinary in the sense that both brands use minimal ingredients to achieve powerful skincare results. But Typology is like its cool, French older sister that’s about to show you a whole new way of life. The brand has long been a best-seller in France, and now that it’s available in the U.S., it’s about to be everywhere.
The brand complies with European cosmetic regulations, which has banned over 1,300 ingredients that may pose toxic repercussions, including additives that are carcinogenic, mutagenic, or harmful to reproduction, per Typology’s website . While Typology is first and foremost of French origin, it gives priority to ingredients that come from organic farming and are extracted with gentle techniques, be it from France or elsewhere.
StyleCaster editors decided to see what all the hype surrounding Typology is about and put a few of the brand’s best-sellers to the test. Read our thoughts down below.
L33 – Eye Serum with 5% Caffeine + 5% Niacinamide
Courtesy of Maya Gandara L33 – Eye Serum $34 Buy Now
“I was immediately taken with the texture and consistency of this eye serum; it feels like water on your skin. Since the formula is super lightweight, it sinks in pretty fast and doesn’t leave behind any residue, which is great for moments when you’re in a rush (like mornings ahead of the work day).
As far as results, it took a couple of weeks for me to see any major differences with puffiness and dark circles — the concerns this eye serum primarily targets. I’ve been far more stressed (and sleeping less) than usual over the past couple of months, resulting in my eye area looking pretty haggard. But with consistent applications, I began to see improvements, so naturally, I’m now hooked. Plus, a little goes a long way, making the $34 price tag totally worth the investment.”
— Maya Gandara, E-Commerce Editor
T34 – Bronzing Drops Vitamin E 2% + Apricot Extract
Courtesy of Maya Gandara T34 – Bronzing Drops $35 Buy Now
“Upon first glance, these bronzing drops look super pigmented. But once you start blending them into the skin, it all sheers out quite significantly. You can mix them with your go-to face cream, but I prefer to apply them directly onto my face for the most saturation.
Compared to other bronzing drops I own, these definitely lean more natural—which is not necessarily a bad thing. If you’re looking to add a subtle glow to your daily makeup routine, I’d recommend trying them. It also helps that you’re getting skincare benefits each time you apply them, so you’re winning either way.”
— Maya Gandara, E-Commerce Editor
D41 – 9-Ingredient Face Moisturizer
Courtesy of Kaili JiMei D41 – 9-Ingredient Face Moisturizer $37 Buy Now
“What I was most drawn to about this minimalist moisturizer was the fact it only has nine ingredients. It just proves that skincare doesn’t need to be packed with ingredients to make a difference (plus, feel thick and moisturizing!) While I was a little skeptical about applying it after washing my face, my skin took to it really well and it’s now a staple in my regimen.”
— Kaili JiMei, Social Media Manager
“Okay, my favorite thing about this moisturizer , besides the fact that it only has nine ingredients (seriously, how?) is that it comes in a long slender tube which makes it ideal for traveling. It perfectly slips into any makeup bag or the side pocket of your carry-on so your skin can stay hydrated and soft on even the longest, most dehydrating flights.”
L37 – Eyebrow & Eyelash Serum with 2% Pea Peptides + Castor Oil
Courtesy of Kaili JiMei L37 – Eyebrow & Eyelash Serum $36 Buy Now
“An eyelash and brow serum was a first for me! My lashes are already quite long, but I figured a little nourishment and strength couldn’t be a bad thing. You’re meant to apply Typology’s serum during your nightly skincare routine, which I preferred to do since when I apply it, I do sometimes see small clumps of white. But it’s not sticky or gooey!”
“If you were only to purchase one thing from Typology, I’d highly recommend their lip oil. My lips have never looked so glossy and smooth! This lightly tinted lip oil gives me the perfect natural pink pout with an ultra glossy look that doesn’t feel sticky or uncomfortable. My one qualm with this product is the tiny applicator brush. I would love for it to be a little larger so that I’m not taking as many dips into my product to apply.”
— Sasha Purdy, Graphic Designer
“Unlike a gloss, which is sticky, or a stick balm, which never feels thick or moisturizing enough, this lip oil is the perfect hybrid. Once it’s on it makes your lips feel like it’s comfortably cloaked in moisture. And the barely-there color gives my lips the perfect shade that makes it look like I’m not wearing any color at all.”
“I’m obsessed with the ultra light formula of this tinted serum. It gives my skin a beautiful blur without feeling like I’m wearing any makeup at all. The product has a somewhat watery consistency, which makes it super easy to blend in with your fingers in an instant. After applying, I’m left with a natural dewy finish that perfectly achieves the no-makeup makeup look.”
— Sasha Purdy, Graphic Designer
“I freaked out when I saw that the website advertises a Yuka score of 90/100 for this tint. I run literally everything I put on my skin in the Yuka app. If you’re not familiar, it’s an app that lets you scan bar codes and see how safe the product is for your skin or human consumption. The fact that it scores a 90 Yuka score is seriously unheard of. That means you’re putting mostly natural ingredients on your skin that won’t harm it in the moment or over time.
This skin tint is so good, it’s perfect for no-makeup makeup days and whenever you want glass skin perfection a la Hailey Bieber (which is, you know, every day). The sheer tint is perfect to cover up any slight redness or discoloration, and it even went perfectly over the pores in my nose to create a flawless filter effect.”
— Brittany Leitner, Freelance Commerce Writer
Purifying Night Serum Botanical Blend With Peony
Courtesy of Typology. Purifying Night Serum Botanical Blend With Peony $75 Buy Now
“IDK how they do it, but I’ve never used an oil that absorbs so well without lingering as a greasy mess on the skin’s surface. I love to pat this on at night and put the excess product on the back of my hands. All French girls know not to ignore the backs of their hands when it comes to skincare. The skin there is some of the thinnest on your body and it’s always exposed to the sun.”
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