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  • Page Six

    Blake Lively’s Blake Brown haircare brand just dropped at Target

    By Hannah Southwick,

    11 hours ago

    https://img.particlenews.com/image.php?url=0ryP4K_0uoZBd7M00

    Page Six may be compensated and/or receive an affiliate commission if you buy through our links.

    Spotted: Blake Lively’s new brand on the shelves of Target.

    The “Gossip Girl” star became the latest celebrity to enter the beauty space on Monday, with Blake Brown haircare line dropping exclusively at the budget-friendly retailer.

    The just-launched products were seven years in the making, inspired by the haircare hacks she’s learned on set over the years (hint: you won’t see conditioner in her shower).

    “I don’t know anyone who uses conditioner in my industry,” she told Vogue . “It’s not that people in the entertainment industry are gifted with better hair, we’re using a different hair system than the process promoted to the mass market.”

    Blake Lively gives rare look inside her and Ryan Reynolds’ New York City apartment

    Blake Brown Fundamental Nourishing Shampoo
    https://img.particlenews.com/image.php?url=1Lq0KF_0uoZBd7M00
    Blake Brown
    BUY NOW $18.99 Blake Brown Fundamental Nourishing Mask
    https://img.particlenews.com/image.php?url=2LuQwB_0uoZBd7M00
    Blake Brown
    BUY NOW $19.99

    Instead, Lively recommends purchasing two sets of shampoo and hair masks to swap each shower: the Fundamental Nourishing Shampoo ($19) and Fundamental Nourishing Mask ($20) for hydration, and the Fundamental Strengthening Shampoo ($19) and Fundamental Strengthening Mask ($20) for adding strength.

    All of Blake Lively’s floral-themed ‘It Ends With Us’ outfits: $19K jeans to bedazzled pajamas

    “People think of hair masks as more of a specialty product or a one-off treatment, but I use it every single time like I use conditioner,” she told the magazine.

    Blake Brown Fundamental Strengthening Shampoo
    https://img.particlenews.com/image.php?url=3z0503_0uoZBd7M00
    Blake Brown
    BUY NOW $18.99 Blake Brown Fundamental Strengthening Mask
    https://img.particlenews.com/image.php?url=1VNFtd_0uoZBd7M00
    Blake Brown
    BUY NOW $19.99

    Her eight-product lineup also includes a Rich Reset Pre-Shampoo Mask ($25), Dry Shampoo ($20), Glam Mousse ($19) and All-In-Wonder Leave-In Potion ($19), the latter of which is designed to fight frizz and tangles in between washes.

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    Blake Brown All-In-Wonder Leave-In Potion
    https://img.particlenews.com/image.php?url=0hvDvy_0uoZBd7M00
    Blake Brown
    BUY NOW $18.99 Blake Brown Dry Shampoo
    https://img.particlenews.com/image.php?url=3Kzg0d_0uoZBd7M00
    Blake Brown
    BUY NOW $19.99

    The star teased the launch on Instagram last week, writing, “I wanted something that was more affordable but had the same salon/red carpet performance… turns out highest quality is most expensive, who knew??”

    https://img.particlenews.com/image.php?url=07cQ6R_0uoZBd7M00
    The star shared photos of the line on Instagram last week. Blake Brown

    It’s certainly been a busy summer for the Betty Buzz founder, who’s currently in the midst of a floral fashion-packed press tour for her new movie, “It Ends With Us.”

    Now, with the launch of Blake Brown, another one of her projects is in full bloom.

    For more celebrity and entertainment news, visit pagesix.com.

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