U.S. doughnut chain Krispy Kreme expands into new international market: Morocco

"Our iconic doughnuts and coffee will add an extra touch of joy to Moroccan consumers," said Raphael Duvivier of Krispy Kreme.Photo byNahima AparicioonUnsplash

Krispy Kreme announced the opening of its first Moroccan shop on August 9, 2024. Partnering with franchisee Americana, the brand will bring its famous Original Glazed doughnuts and coffee to Morocco, making fresh doughnuts daily.

This expansion is part of Krispy Kreme’s strategy to increase its global presence through a capital-efficient hub and spoke model. The decision to enter the Moroccan market is driven by the country's economic vitality and consumer appreciation for pleasurable and convivial moments.

"Our iconic doughnuts and coffee will add an extra touch of joy to Moroccan consumers," said Raphael Duvivier, Krispy Kreme Chief Development Officer.

The grand opening will feature special events, including entertainment, raffles with prizes like a year’s supply of doughnuts, and inaugural day discounts. The shop will offer 12 doughnut varieties, including exclusive Moroccan-inspired flavors like caramel and cinnamon, as well as gluten-free and vegan options. Customers can also enjoy a wide selection of beverages, including Arabica coffee, teas, and fruit frappes.