Is a MrBeast Lab Toy Line Really Launching Right Now?

If you saw the news that MrBeast is launching a toy line, you might just dismiss it as another meme. Amid the allegations against Ava Kris Tyson and other MrBeast employees, now seems like the worst time for MrBeast toys to drop, so what’s the deal. Well, marketing deals wait for no one, which is why you may see MrBeast Lab toys appearing in stores.

Is the MrBeast Labs toy line real?

Considering the terrible publicity his brand is receiving, a MrBeast toy line seems like a joke you’d see on Twitter. However, the MrBeast Lab line from Moose Toys is real. The lineup was initially supposed to launch in July 2024, but they’re just now trickling out to retailers. The only listings we could find live as of writing were on Target’s website.

Right now, you can purchase the following:

• MrBeast Lab Classic Panther Vinyl Figure – $14.99
• MrBeast Lab Cryo Lab Mystery Collector Figure Playset – $39.99
• MrBeast Lab Mutators Iconic Panther Action Figure – $24.99
• MrBeast Lab Mutators Metallic Panther Action Figure- $24.99
• MrBeast Lab Mutators Stealth Panther Action Figure – $24.99
• MrBeast Lab Panther Collector Figure – $24.99

Toybook also lists a MrBeast Lab Swarms Mega Lab 12-Pack, but that product isn’t available just yet.

Like me, you might be wondering why the MrBeast toys are blue panthers. After all, a panther isn’t the first thing that comes to mind when you see James Donaldson. Well, his channel logo is a blue panther, and Moose Toys ran with that when designing the MrBeast Lab lineup.

Apparently, the choice of the blue panther ties back to branding consistency, aiming to make these toys instantly recognizable as MrBeast merchandise. While some may question the timing of this launch, the intent is to capitalize on the established brand identity. Whether this move will pay off or backfire remains to be seen as the toy line rolls out under the current cloud of controversy.

Jason Faulkner

Jason Faulkner is Evolve Media's Evergreen SEO Manager. On a typical day, you can find him working desperately trying to get late-1990s/early-2000s PC games working at 4K and 16:9 ratio without crashing.