Results of the National Restaurant Association’s “Restaurant Technology Landscape Report 2024”—its first assessment of restaurant technology integration since 2016—confirm that data management is an integral part of restaurant chains’ and groups’ operations as state-of-the-art kitchen appliances, safety equipment, and loyalty programs. Restaurant operators surveyed for the report revealed they used data to push customers’ buttons to keep sales, promotions, and their bottom line up. 76% of this group also affirmed that technology gives them a competitive edge, and they believe they should take advantage of industry technology’s benefits more extensively.