Chromacore and The Sales Arms: A Partnership for Success

A collaboration focused on community building, from pre-sale memberships to ongoing record growth, sets a new benchmark in the fitness industry

In 2022, mother-daughter team Sara and Linda Stimac set out to launch Chromacore – the first fitness studio in the world to combine the physical benefits of Lagree Fitness with the mental benefits of color therapy to amplify holistic well-being.

Having previously owned a fitness studio together, Linda and Sara knew the importance of community-building and envisioned Chromacore as a state-of-the-art studio fostering an immersive and inclusive experience while facilitating a path to personal excellence.

And with the goal of growing the Chromacore brand far beyond the flagship in Portland, Oregon, they realized that having a wholly replicable and polished sales model – especially during pre-sale and launch – was critical.

Yet as new business owners, the plethora of tasks they faced – from staffing to managing construction plans to building out programming and training – left little time to create such a sales strategy.

The challenge was clear: how to ensure no sales opportunities were missed while focusing on creating an exceptional in-studio experience.

Their solution came in the form of a partnership with The Sales Arms. By outsourcing their pre-sale and sales management Chromacore could concentrate on perfecting their studio operations, confident that their sales efforts were in expert hands and that when they opened their doors, new members would be plentiful.

They achieved this goal – and much more – setting a new benchmark in the fitness industry for initial and ongoing sales.

Strategic Collaboration

Working closely with Chris Appiah and The Sales Arms team, Chromacore focused on several key objectives:

·   Selling founding memberships

·   Adopting the brand voice

·   Understanding the local market

·   Building trust within the community

·   Maintaining brand integrity

·   Educating the community about their exclusive EVO 2 Lagree equipment

Their extensive experience in fitness sales played a pivotal role in understanding Chromacore’s unique value proposition and communicating it effectively to potential members. The Sales Arms employed a combination of personalized outreach and strategic marketing to generate interest and convert leads.

“The Sales Arms created instant rapport with prospects, learned what they wanted or were missing, and shared with them the Chromacore value elements that made the most sense for that person,” said Stimac. “Part of their secret sauce is personalization. Those leads were passed along to our sales associates who ensured that the first experience in the studio was effortless and effective. Then The Sales Arms picked it up again and closed the sale, matching the lead’s goals with the type of membership right for them.”

“Chromacore’s marketing team made an amazing effort to generate organic leads who were very engaged,” says The Sales Arms. “They also offered a compelling value proposition that clearly communicated the benefits of their membership and differentiated them from others in the market.”

This strategic collaboration quickly yielded results. Chromacore sold out of Founder’s Memberships and transitioned to full-price memberships while preserving and promoting the brand’s value and exclusivity.

Remarkable Outcomes

The outcomes of this partnership were nothing short of extraordinary. Within the first month, The Sales Arms helped Chromacore secure 88 new memberships. The growth didn’t stop there; membership numbers continued to rise each month, achieving an impressive 40% conversion rate.

“Because the search for the right Studio Manager took longer than expected, we retained The Sales Arms past launch and experienced another major benefit for our people; sales training, equipping our team with the same kind of lead and member management they were doing for us virtually,” said Stimac. “This communication worked seamlessly, and prospects and new members had no idea The Sales Arms account rep was not a Chromacore staff member.”

In less than a year, Chromacore had almost 300 members – often the number industry experts cite as being the threshold to profitability. The Sales Arms continually drove and achieved goals of 80% leads to first booking, 75% First Consultation (FC) booking to show, 50% FC show to enrollment and 15% total leads to enrollment.

Ultimately, the partnership significantly boosted Chromacore’s monthly gross sales by an average of $4,500.

Building a Community

Beyond selling memberships, The Sales Arms helped Chromacore build a loyal community. Text and email marketing campaigns targeted the right audience segments with the use of compelling messaging. This translated to sign ups and initial loyalty-building. We combined this with A+ customer service and support that generated word-of-mouth referrals and an early sense of community.

As an adjunct to human-to-human communication, The Sales Arms utilized advanced CRM tools to  manage and track all lead interactions, set reminders for follow-ups and segment leads based on their stage in the sales funnel. These digital tools ensured that no potential member fell through the cracks, and personalized follow-ups kept prospects engaged. The integration of these technologies streamlined the sales process, allowing for efficient management of member interactions and data-driven decision-making.

The Power of Partnerships

In today’s dynamic fitness landscape, the importance of expert sales management cannot be understated. As fitness companies strive to balance the day-to-day physical and digital aspects of their operations, partnerships like the one between Chromacore and The Sales Arms are essential. They not only ensure pre-sale and launch success but also lay the groundwork for sustained growth and community engagement.

“The Sales Arm’s ability to focus on our brand’s distinct advantages, target just the right clients, and craft precise and focused messaging, while maintaining personal connections with leads and keeping us informed several times daily about each one, was like communication on steroids,” said Linda. “This made all the difference in our success.”

To explore how your fitness studio can achieve similar results, connect with The Sales Arms today.

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