For over 35 years, Itely Hairfashion has been providing authentic Italian ingredients, style, and a legacy of unparalleled tradition in professional hair color. Itely’s standards for performance and perfection are expressed through artistry on a global scale - and now with a strong focus on sustainability for a bright and healthy Future of Beauty for the world. In an effort to combine performance and sustainability, Itely Hairfashion is proud to introduce DelyGlow - the triple action hair color masterpiece.