The thrifter posted footage of a Goodwill price tag that caught her off guard in a viral video last month that has now racked up over 10 million views.
Nikita showed an iridescent dress with hanging sequins originally from Kohl's.
The dress was brand new and still had its tags, revealing its original price of $68.
Kohl's had marked down the dress by 90% to $6.80.
Nikita pulled over the Goodwill tag to reveal the thrift store had marked up the dress's price by nearly 25% to $8.99.
"Goodwill you HAVE to be KIDDING ME," she wrote in the text overlay.
"On clearance was cheaper than at Goodwill," fumed Nikita in the video's caption.
"PLEASE get your prices under control. This is contributing to the fashion problem when it doesn’t sell and heads to a landfill."
Other Goodwill shoppers backed up the content creator and critiqued the secondhand store's pricing structure.
"That happens all the time," wrote one Instagram user. "Refuse to buy that stuff even if I love it because it’s just wrong."
Although several shoppers blamed resellers for Goodwill's price increases, many attributed it to corporate greed.
"Everyone's mad at resellers and not Goodwill - a major corporation that gets their products for FREE, so it's not like their 'supply' is increasing in price," bashed one thrifter.
"They are GREEDY. Goodwill's CEO made almost $500k last year... Let's look at the real issue."
The shopper saw a used candle that the thrift store was asking $4 for.
"Who the hell is going to put $4 on a candle that's burnt down like that?" she said to a worker, who proceeded to grab a manager.
"How are you guys going to put $4 on a candle that's a quarter full and burned and old as sh** from probably a dollar store," blasted the thrifter once the manager arrived.
The manager said he meant to change the price yesterday, but the shopper retorted she constantly saw overpriced items.
The Goodwill customer called the store's prices a "complete ripoff" and advised its employees to pay closer attention to how they priced items.
She ultimately left the store empty-handed and was followed by the manager who thanked her for speaking up.
"I said, 'I'm in here all the time and I'm usually not that one to complain and say sh** but enough is enough,'" she recounted.
"'I've been coming in here a long time and to see prices on candles that are half burnt, and dust filled from a f***ing dollar store that is $3.99 or more is absolutely ridiculous.'"
Higher prices are hitting shoppers outside the thrift store as well.
Costco shoppers have weeks left to renew their memberships before the $10 price hikes – the exact day to sign up before it’s too late.
I've been to Goodwill twice. Once they had some great prices for used clothes after Hurricane Andrew and all the donations they received. The second time, at another location, had a chair that was very used and donated for free priced at over $75. People who need charity can't afford $75 for one chair, especially when you can buy a whole living room set for that at Salvation Army. I was poor once, I did it. I also got a pair of jeans for $2.00 that recieved a ton of compliments. I was happy to tell the people what I paid and where I got them, to promote their business.
Pat Reis
08-16
walmart is cheaper ..most of the time. ...bought tee shirts at walmart on sale for $2/$3......GoodWill... .charges at least a dollar or more....pathetic. most goodwill clothes should be a dollar or less .period
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