KISS celebrates '35 years of beauty innovation'

PORT WASHINGTON, N.Y. — What started as a humble operation in a New York warehouse in 1989 has turned into a global beauty powerhouse. KISS Products, Inc., the world’s largest manufacturer and distributor of salon-quality nails and lashes, is celebrating its 35th anniversary with the same mission that propelled it to success: making beauty accessible to all.

From the first artificial nail set to the viral lash kits that dominate TikTok feeds today, KISS has proven that glamour doesn’t have to be exclusive to salons. With over 233 products flying off shelves every minute and a presence in more than 100 countries, KISS has not just revolutionized at-home beauty solutions—it has democratized them.

“KISS has always focused on providing cutting-edge innovations that make every day more beautiful for consumers,” said Kristin Giarrusso, Global Marketing Director at KISS. “We remain committed to our mission of creating exceptional solutions for effortless beauty for all.”

With a portfolio of top-selling brands like IMPRESS and FALSCARA, KISS has expanded far beyond nails and lashes, now offering a wide array of hair care, styling products, and beauty tools. Available in over 90,000 stores worldwide, including Ulta, Walmart, and Target, KISS continues to meet the diverse needs of beauty lovers everywhere, whether they are in the aisle of a drugstore or shopping online.

To celebrate 35 years of transforming beauty routines, KISS is inviting fans to share their favorite KISS memory for a chance to be featured on its social media and win $500 worth of products. The brand is also offering 35% off sitewide with the code 35YEARSOFKISS until August 31st.

For a brand that began in a small warehouse, KISS has grown into a global force—one that shows no signs of slowing down as it continues to empower millions to feel confident and beautiful, one nail or lash at a time.