Every season, plenty of fashion trends come and go that are tricky to wear or even wrap our heads around. Color trends are different—even the most unusual color trends can be wearable if it's the right piece. Color trends are accessible and universal. A few years ago, I was traveling back from London, and the airline's gate agent who was checking passports asked me what that spring's big color trend was going to be after I told her I was in the city for fashion-related work. I felt like I was being quizzed and also like she genuinely wanted to know. (For the record, my answer was yellow.)
Back to fall 2024. The coming season will be a good one if you like to wear chocolate brown, olive green, oxblood, and ballet pink. Three great retailers to purchase these color trends from are none other than J.Crew, Zara, and H&M. Keep scrolling to shop my picks from each in all of the biggest fall/winter 2024 color trends.
Chocolate Brown
J.Crew Fitted Knit Mockneck Dress With Poplin Skirt in Dark Fudge
I'm so pleased that this is under $100.
J.Crew Cashmere Shrunken V-Neck Sweater in Hthr Chocolate
I have a hunch that shrunken V-necks are going to be a major sweater trend this fall.
J.Crew Short Barn Jacket in English Ripstop Cotton in Mossy Brown
If you buy just one jacket this fall, make it a barn jacket.
Zara Fine Knit Cardigan
A perfect transitional piece.
Zara Voluminous Midi Dress
Simple yet very effective.
Zara Crochet Top
This has "soon to be sold out" written all over it.
H&M Suede Driving Shoes
So trendy yet so classic.
H&M Wool-Blend Coat
A chocolate-brown coat is a must.
H&M Off-the-Shoulder Dress
Ballerina vibes.
H&M Bow Hair Clip
It's not a want—it's a need for me.
Olive Green
J.Crew Gwyneth Pleated Slip Skirt
Such a classic J.Crew skirt.
J.Crew 1988 Rollneck Sweater in Cotton
I own this and can confirm that it's ridiculously soft.
J.Crew Shrunken Tencel Lyocell-Blend T-Shirt
The perfect thing to wear with jeans this fall.
ZW Collection Hooded Jacket
It's giving Loewe.
Zara Smooth Knit Cardigan
I adore the covered buttons.
Zara Rib Viscose T-Shirt
Such a great color.
H&M Trench-Look Jacket
I need to stop saying I'm going to get a cropped trench and just buy this one.
H&M Button-Detail Top
The reviews for this top are A+.
H&M Felted Jacket
This is literally the perfect fall jacket.
Oxblood
J.Crew Stratus Pant in Textured Satin
Comfortable and elegant.
J.Crew Quinn Square-Toe Ballet Flats in Leather
Swap your black ballet flats for these.
J.Crew Cashmere Crewneck Sweater
I love ordering men's sweaters for a slouchy, oversize fit.
Zara Zippered Pockets Jacket
I'm buying this before everyone else does.
Zara Balloon Mini Skirt
The perfect way to carry the balloon-skirt trend into fall.
Zara Knit Blouse With Ruffles
This is right in step with fall's boho trend.
H&M Crop Pull-On Pants
These pants are one of those viral H&M items.
H&M Fitted Polo Shirt
The polo trend is only getting stronger.
H&M Rib-Knit Bandeau Dress
Throw it on and go.
Ballet Pink
J.Crew Featherweight Cashmere-Blend Long-Sleeve Polo Shirt
This would look cute tucked in with a belt.
J.Crew Perforated Italian Leather Belt
It's not brown or black, but it still goes with everything.
J.Crew Drapey T-Shirt Top
A no-brainer for fall nights out.
Zara Dress
This year's most popular dress silhouette.
Zara Z1975 Patch Pocket Denim Jacket
A great swap for a basic blue denim jacket.
Zara Contrast Piping Ruffled Blouse
One of Zara's many great boho tops.
H&M Knit Sweater
Simple and sweet.
H&M Flounce-Trimmed Dress
You can start wearing this one now.
H&M Washed Twill Cap
I'm a sucker for a good baseball cap.
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