The Best Colored Mascaras to Wear This Summer

While a natural makeup look is all the rage these days, there is still plenty of fun to be found in experimenting with your routine once in a while. Thanks to social media, the idea of makeup as an art form has risen within the conversation. Say goodbye to the days when it was all about blending in and sticking to rigid beauty standards. Now, it’s all about making bold statements, catching eyes, and pushing the creative envelope.

This shift is brilliantly showcased by the rise of colored mascara . Once the exclusive domain of high-fashion runways, neon blues, fiery reds, and lush greens are now everyday essentials. This evolution is a testament to how beauty norms are being torn down and reconstructed, celebrating individuality and audacious self-expression.

When Did Colored Mascara Become Normalized?

As beauty brands dove into the realms of inclusivity and innovation, colored mascara began its ascent into mainstream beauty lines. What was once considered avant-garde and niche quickly became part of the everyday beauty arsenal. This shift reflects a larger trend of celebrating unconventional beauty elements and a craving for personal expression through makeup. Hues that once felt radical—think electric pink, daring purple, even striking teal—are now popping up in drugstores and Sephoras alike.

Social media played a pivotal role in this revolution. Instagram and TikTok became the ultimate playgrounds for makeup enthusiasts and influencers, who showcased their audacious looks and vibrant lashes to the world. With tutorials, beauty hacks, and an explosion of vivid selfies, these platforms turned colored mascara into a must-have, integrating these bold shades seamlessly into daily makeup routines and making them more accessible and desirable than ever before.

• Best High End Colored Mascara: Yves Saint Laurent Lash Clash Extreme Volume Mascara
• Best Glitter Mascara: FOCALLURE Star Drifter Glitter Mascara
• Best Blue Mascara: NYX Professional Makeup Color Mascara, Blue
• Best Red Mascara: LOreal Paris Makeup Voluminous Original Mascara, Deep Burgundy
• Best Waterproof Colored Mascara: Colored Colorful Waterproof Mascara for Eyelashes

Best High-End Colored Mascara

Yves Saint Laurent Lash Clash Extreme Volume Mascara

This lavish formula doesn’t just slap on a splash of color; it delivers dramatic volume and a bold, statement-making finish. Think intense pigmentation and a luxe feel that scream sophistication. The chic packaging and innovative brush ensure an even application and buildable coverage that’ll have your lashes looking fierce and fabulous from day to night.

Best Glitter Mascara

FOCALLURE Star Drifter Glitter Mascara

FOCALLURE’s Star Drifter Glitter Mascara is the glitter-obsessed’s go-to for adding a touch of sparkle to those lashes. This show-stopper is packed with fine glitter that catches the light and makes your eyes pop. Whether you’re after a subtle shimmer or full-on disco vibes, this mascara delivers a dazzling effect without the hassle of messy fallout. Perfect for those moments when you want to shine bright and turn heads with a bit of glitz.

Best Blue Mascara

NYX Professional Makeup Color Mascara, Blue

For those ready to make a splash, NYX Professional Makeup’s Color Mascara in blue is the ultimate pick. This electric hue is all about adding a twist to your look, delivering vibrant color that’s as playful as it is edgy. With a formula that avoids clumping and a brush designed for precision, this blue mascara lets you wear a striking look with ease.

Best Red Mascara

L’Oréal Paris Makeup Voluminous Original Mascara, Deep Burgundy

This rich, red-toned gem gives lashes a chic, refined pop of color without overwhelming your style. The deep burgundy hue is just the right amount of daring, adding a subtle yet eye-catching twist to your look. The volumizing formula also ensures lush, full lashes that make a statement while keeping things elegant and poised.

Best Waterproof Colored Mascara

Colored Colorful Waterproof Mascara for Eyelashes

When you need your mascara to hold up against all elements, the Colored Colorful Waterproof Mascara is your best bet. Combining vibrant shades with a waterproof formula, this mascara promises to keep your lashes looking flawless through sweat, rain, or tears. It’s the ultimate in durability, delivering rich color and definition that won’t budge, making it a must-have for those who live life on the edge or just need their mascara to withstand anything.

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