Indiana Fever Seeing Spectacular Growth Due to Caitlin Clark

In its 27 years running, the WNBA has had its ups and downs, mostly downs in attendance but not anymore. Thanks to the awe-inspiring, attention-grabbing, sharp-shooting Caitlin Clark, the Indiana Fever is breaking records of what the WNBA has seen in over two decades. From ticket sales, social media engagement, and broadcasts we are part of a new wave of momentum that doesn’t look like it will break anytime soon.

Photo byKylie OsullivanonUnsplash

WNBA Catches Fever Over Other Sports

The Indiana Fever since April has gained top-tier status on social media leading the entire WNBA league in views, followers gained, and total followers. Gleaning to break 1B views by season’s end the Indiana Fever are currently listed as number one over the last four months on views which include, drum roll please, all of the NBA, MLB, NHL, or NFL. This is staggering when you consider the amount of media produced by every organization across all social media platforms in America.

Everyone is coming out of the woodwork to watch what could be one of the greatest women’s basketball players of all time. Caitlin Clark and the Indiana Fever have also broken the record for the most-watched WNBA game in over two decades. This type of momentum the league hasn’t seen since it started back in 1997, and the WNBA couldn’t be happier with Clark and her support to the bottom line.

With 10 out of the 38 TV games broadcasted for the Fever out-beating network viewership, unparalleled Indiana Fever fans are tuning in and turning up to watch the celebrated Caitlin Clark’s first season unfold. As each new media story surfaces, fans love the drama of how Caitlin Clark is using that as fuel to set records for herself and her new home, the Indiana Fever.

Sales Soar As Indiana Fever Raise The Bar

Despite their number seven ranking in the Eastern Conference, Caitlin Clark is pulling in fans from all over the country to watch this first-year rookie bring the heat. The Indiana Fever’s Team Store has 29 different choices of Caitlin Clark apparel, maximizing profits no matter what your style or size is and the fans can’t get enough.

In this season alone the Fever’s Team Store has experienced an increase of 1,000% in net sales. Along with being the No. 1 WNBA jersey seller, can you guess? Yes, it is Indiana Fever’s No. 22 Caitlin Clark, and the second is Angel Reese, with WNBA merchandise sales increasing over 500% this season, fans are quickly increasing and investing.

Indiana Fever ranks number one in the WNBA’s attendance for home and away games. In May, The Connecticut Suns sold out their season opener for the first time in two decades with Caitlin Clark’s inception. Do you think they were coming to see the Suns? Selling out arenas across the country to watch what is easily one of the biggest players in sports right now, Caitlin Clark and the Indiana Fever are breaking attendance records for the entire WNBA. Selling out eight of 11 home games for the Indiana Fever as they are close to breaking a 300% increase in attendance this season compared to last.

Tide is Rising and We Can’t Look Away

Something Americans cannot look away from is Caitlin Clark’s play and incredible media attention. The Indiana Fever has made great decisions for their franchise and impacted the WNBA’s bottom line in ways most never thought possible. With constant media attention due to her skills and level of play, it is obvious that she is a major threat to her peers.

After the most recent game against the Chicago Sky, Chennedy Carter refused to speak on Clark when asked by the media. No one wants to step out of denial that Clark is taking the WNBA over with an unparalleled coming out to professional sports. They openly doubt her ability, Diana Taurasi has tried to put her in check regarding her inexperience, and Sheryl Swoopes openly speaks about her disdain for the young star. Will they step up to play or continue to create havoc? Either way, as it stands, Clark wins both sides of the coin in this game.

Bottom Line

Indiana Fever is winning at making the sport of women’s basketball more appealing with the help of Caitlin Clark. Surpassing expectations on views, fanbase, and sellouts this year alone, Clark is just warming up. The league veterans past and present are in full defensive attack when it comes to Indiana Fever and Caitlin Clark taking the WNBA by storm.

Rarely does Clark get media support from her WNBA peers, making the underdog story even better for fans to invest in. Oddly enough, the more hate she receives inside the WNBA the support for her broadens outside the WNBA, her stats increase, and her play gets better. So keep it coming Swoopes, Taurasi, Carter, and all the other women who can’t seem to get ahead of Clark mentally and physically. You are lighting a fire for the Fever. As for the Indiana Fever, they have been thrown into new waters this season implying a rising tide lifts all boats for the WNBA and the future of the sport.

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This article was written by C. Januszewski