EGYM Launching Digital Education Portal

The fit tech company has laid the groundwork in advancing personalized training and giving its clients an edge

Knowledge is power, but it can also spark increased revenue.

With 2025 just around the corner, EGYM is set to launch a brand-new digital education portal for health and fitness facilities using its ecosystem that will level up fitness trainers and staff on EGYM products, from new hires to existing staff.

Equipping operators and staff with access to product knowledge can be transformative when it comes to member satisfaction and a company’s bottom line, the Colorado-based EGYM says.

Slated to go live at the beginning of next year, the EGYM Education Portal features short courses from introductory to expert level, covering topics such as EGYM’s ecosystem and third-party integrations, its various smart strength machine modes, creating new accounts for gym members using EGYM’s Trainer app, learning about the recently debuted AI-powered EGYM Genius platform , and EGYM’s new hip thrust machine, which is part of the Smart Strength lineup.

For added flexibility, the portal is available 24/7 with online training courses so that staff can train at their own pace and time.

“At EGYM, we have always recognized that continually providing education to our operators and their staff is a must in helping them succeed,” EGYM North America general manager Dana Milkie said. “The EGYM Education Portal is the next evolution of our commitment to delivering training that helps clubs differentiate their brand against competition.”

Tech as the Ultimate Engagement Tool

Last month, EGYM co-founder and CEO Philipp Roesch-Schlanderer discussed the fit tech company’s vision for strength training and member engagement on an episode of Athletech News’ Unscripted podcast. During the wide-ranging conversation, Roesch-Schlanderer touched on the importance of education and engaging staff.

“For us, the most important stakeholder in all things we do is the gym operator,” he said. “We really believe they are our number one customer. We need to make sure that they are just phenomenally successful…and part of this success formula is to really make sure that the staff is highly engaged. Because if you have a model that includes staff, you will not be successful if your staff is not really excited about what they do.”

Roesch-Schlanderer added that in markets where there is a significant emphasis on personal training (like the U.S. and U.K.), the customers who retain EGYM’s expertise are seeing higher personal training booking rates .

With EGYM automating the experience, operators and fitness consumers rely on data-driven information, freeing both from typical orientation sessions where trainers are angling to upsell services. It’s also highly advanced, with prospective clients quickly discovering muscle imbalances and other insightful information that informs the optimal training method for their unique needs and goals.

“We really think through in every single detail, what does the analog process look like, and what could technology do to really satisfy the needs for all stakeholders across the board,” Roesch-Schlanderer said.

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