Xivic Helps Fitness Brands Win in the Digital Age

A modern technology consulting firm, Xivic’s solutions range from QR code-based workouts to something as sophisticated as a vocal biomarker analysis

With more and more fitness brands aiming to stretch their offerings out with an omnichannel approach, Xivic is providing top-tier elasticity.

The modern technology consulting firm has an abundance of clients stemming from multiple fields but has seen an increased demand for connectivity and innovation, especially from those in the fitness sector of late. This is true of brands both large and small.

“Being extra seamless and connected with your offerings is what most clients want,” said Xivic VP of Growth Jessica Carak. “We always take an approach to strategize a custom solution that can work for any client, whether it’s a small, boutique fitness studio with 30 clients or a larger, multi-location franchise business with thousands.”

While the demand for connected services remains high, Xivic is committed to doing things the right way. That involves detailed testing and an open-minded approach to finding solutions.

Slow & Steady Wins the (Digital) Race

Xivic argues that patience leads to production when determining which digital solutions fit for its clients. The brand has found that taking the time to determine the correct plan of action for each distinct client, rather than making a drastic move to find quick results, leads to more sustained success.

“Our first step always is to evaluate a fitness brand’s capabilities, its audience, clientele and desired services,” said Xivic Chief Strategist Bahman Zakeri. “It’s important to know that not everything needs to be in place at one time. We highly recommend going slow, taking an iterative approach and adding in small elements where we can so we can test, learn and make sure that we’re delivering the best possible solution.”

Xivic services include digital consulting, product engineering, cloud & DevOps, data engineering and digital marketing. Solutions can range anywhere from QR code-based workouts to something more sophisticated like a vocal biomarker analysis .

“Our recommendations are really based on the evaluation of that specific brand’s clientele,” Carak added. “We offer the solution that makes sense for their audience.”

Xivic has found that most clients value all kinds of improvement. Any new solution broadening a fitness brand’s omnichannel fitness approach, even a less demonstrative one to start with, is helpful in the long run.

“At the end of the day, no matter your budget, there’s always some solution out there whether it be through tech or marketing to improve your client’s experience and drive more growth,” Carak said. “With each connection we bridge for our customers, there are more opportunities to personalize and build brand loyalty.”

The way Xivic determines which solutions are right for which clients is as concrete as it gets: speaking directly with brands and conducting trials.

“ It’s important for all brands to realize that an omnichannel offering requires a lot of effort and testing,” noted Carak. “Here at Xivic, we’re embedded in testing and data. We like to survey some of those clients of the fitness brands and make sure that we better understand what they’re looking for and strategize a custom solution based around that.”

What’s Trending in Digital Fitness

Several innovations in the tech space have caught the eye of Xivic clients over the past few years. While addressing that demand, Xivic maintains its targeted and cautious approach in determining the right solution for each one.

“Artificial intelligence (AI) is such a buzzword,” said Carak. “People come to us and say they want AI, but is that really what they need, or is it something like a data processing solution? What we focus on is simple solutions that people can actually use and both sides see the benefit.”

While Carak mentioned that AI is a frequent ask of larger companies, all are interested in enhancing their video offerings in the wake of the pandemic. She also noted that the call for personalization has also reached Xivic’s doorstep, though that’s a concept the brand is more than eager to deliver on.

“Whether people know it or not, they expect some level of personalization these days,” said Carak. “From a brand perspective, you can sell personalized solutions at a higher price point. With that personalization is going to come customer loyalty and to extend your customer lifetime value.”

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