Video Forum: Dr. Vin Gupta, Amazon Pharmacy

Dr. Vin Gupta, chief medical officer at Amazon Pharmacy, tells this week’s Video Forum about the company’s efforts to reinvent retail pharmacy. He asserts that, by starting with the customer and working backward, Amazon has created a better pharmacy experience. Gupta addresses the recent expansion of same-day prescription delivery to the New York and Los Angeles markets; the benefits of making RxPass available to Prime members on Medicare; and Amazon’s work with Eli Lilly on the latter’s direct-to-consumer initiative.