In recent weeks, the term ‘cheapfake’ has shot to the forefront of our national consciousness. Cheapfakes -- and their equally disruptive counterpart, deepfakes -- are becoming much more prevalent today, with the volume of this misleading content estimated to be doubling online every six months. That’s why the world’s leading search engines, social media networks and content publishers are taking notice. In recent weeks, Google announced a far-reaching plan to reduce the discoverability of deepfakes in their search rankings.