oneBURGH's 'Code 57' campaign 'received' by Heinz

A popular Pittsburgh-based Facebook page and its campaign against any type of ketchup that isn’t Heinz is getting major attention.

Brian Carothers, who runs oneBURGH , tells KDKA Radio over the past couple months they have been posting photos of followers and their unfortunate interactions with various ketchup brands that are not Heinz brand.

He says it started when someone sent they a photo of a bottle of Hunts catchup at a restaurant.

That prompted oneBURGH to start the “CODE 57” bit to alert other users of places that are not offering Heinz.

“We were just playing around and said the oneBURGH ketchup kops are going to surround the building,” said Carothers.

That post has now turned into multiple CODE 57 posts a day.

“People send pictures of their kids like fake puking at restaurants. It’s funny. Ridiculous,” said Carothers.

Then, unprompted and completely unannounced in the Sunday Post-Gazette, Heinz took out a full-page ad that said, “oneBURGH. Code 57.
Received.”

Carothers says he hasn’t spoken with anyone from Heinz, but oneBURGH “has a couple fun ideas up [their] sleeves.”

oneBURGH boasts over 435,000 followers on Facebook.