Crave Killer is the Latest Drink Mix to Slay Appetite

Ultima Health and Nutrition21 have collaborated on a new hydration product that suppresses the appetite and cravings

Consider it a hydration revolution.

Ultima Health Products, Inc. and Nutrition21 have partnered to launch Crave Killer, a drink mix product featuring Nutrition21’s Chromax, a formula with ginger root extract that reduces cravings and improves hydration levels.

The zero-sugar, calorie or carb drink mix blends into 16 ounces of water and comes in a tropical flavor that combines passionfruit and orange. Nutrition21 says its ingredient innovation has been extensively studied and supported by over a dozen clinical studies and can manage carb cravings and appetite.

“Ultima Replenisher knows that feeling like your best self starts with what you put in your body,” Gretchen Holquist, vice president of marketing for Ultima Health Products, said. “Hydration is key to supporting your overall health, but there’s more to it than just drinking plain water. This drink mix helps replenish six key electrolytes that your body and brain use every day. Now with Chromax, Crave Killer electrolyte mix offers consumers even more benefits, helping them kick cravings to the curb and feel their best.”

The new Crave Killer is offered in a 14-count stick-pack pouch and is available on Ultima’s website for $22.99. Another new product from Ultima is Gut Health, which comes in Raspberry Lemonade flavoring and maintains hydration while reducing bloating and gas.

Functional Nutrition and Drink Products as GLP-1 Alternatives

A diet rich in protein and fiber, coupled with a calorie-restricted diet, can be essential to successful weight loss, according to a new study . Nutrition and beverage brands are taking note, crafting alternative weight loss solution to GLP-1s . Crave Killer is among a slew of products to emerge in the non-medicated weight management space, which has seen significant activity.

Prebiotic superfood brand Supergut , maker of Gut Health GLP-1 Booster, launched in 2022 but has reportedly quadrupled sales of its prebiotic fiber mix and has teamed with GNC to sell its digestion-improving product that naturally regulates GLP-1 production. The gut health brand was validated for its weight management product in a clinical study last year.

For its part, GNC unveiled Total Lean GlucaTrim as a caffeine-free supplement that it says supports healthy blood sugar and insulin levels. The supplement includes Berberine, a compound extracted from various plants which has been referred to as ‘Nature’s Ozempic.’

Another emerging trend in the high protein arena is the rise of products that are crystal clear and come in the flavors of childhood — a departure from thick shakes in standard vanilla, chocolate or peanut butter.

Gramms, a new clear whey isolate brand touting 20 grams of protein per serving, launched earlier this summer in a lemonade flavor. Two new flavors and a convenient 10-pack box of single-serving packets are slated to roll out next month. 1Up Nutrition also sells clear protein isolate products in flavors such as Rocket Pop, Lemon Italian Ice (a best-seller), Peach Rings and more.

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