I’m a Finance Expert: 5 Reasons I Favor Apple Products

When it comes to tech, there are so many different brands that it’s sometimes hard to find one you can trust. Not only that, but you don’t want to end up spending hundreds or even thousands of dollars on products that simply aren’t worth the value .

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For financial experts Diego Apaza and Melanie Musson, one standout tech company is Apple. These are their top reasons why they favor Apple products over the competition .

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It’s All About Innovation

When asked why she chooses Apple over other tech brands, Melanie Musson, a finance expert with InsuranceProviders.com , had a very straight-to-the-point answer. “Apple innovates; the competition copies,” she said.

Since its inception in the 1970s, Apple has emphasized innovation. This is something the company has shown time and time again in the way it continually innovates upon its existing product line. Whether you’re purchasing a MacBook Air, iPad Pro, AirPods, or any number of accessories, their tech is top of the line.

You can see this in everything from the user-friendly interfaces to the novel features they put out. And the company doesn’t stop once it’s produced something groundbreaking or remodeled some existing tech. It keeps going year after year, offering up the latest and greatest gadgets of the modern time.

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They Have Strong Resale Value

It seems like there’s a new tech upgrade at least once a year, if not more frequently. But while Apple does reinvent and update its existing gadgets regularly, even the older devices tend to be worth a good deal. This is due to a combination of durability and functionality, though the aesthetic definitely plays a role for many Apple users.

Still, considering how quickly tech changes and how limited older devices can feel, the fact that Apple products often retain their value is rather impressive.

“The best tech for the money, in my opinion, is Apple. It might sound like a basic answer, but Apple has consistently shown strong resale value and maintains high consumer interest,” said Diego Apaza, CEO at Alpha Stocks Lab .

They’re an Industry Leader With a Good Reputation

It’s hard to imagine a tech world without Apple in it, but this is more by design than happenstance. The company has built a reputation for itself that has kept consumers coming back for years. There’s a reason why there are so many die-hard iPhone and MacBook fans who can’t imagine switching to any other brand for their smartphones, computers, wearables, or other gadgets.

“They’ve been a dominant player in the market for decades, and they still hold a commanding position compared to their competitors,” said Apaza. “They’ve managed to position themselves as a leader in the sector and have built an ecosystem that can sustain itself even if some popular products fall out of favor.”

Apaza added that Apple products are a premium purchase. Not only that but, thanks to the company’s solid reputation in the industry, they’ve managed to keep themselves at the forefront of many people’s minds for decades now.

Apple Products Last

Tech, especially new tech, is expensive. Apple doesn’t exactly sell its products cheap, which can be a double-edged sword.

On the one hand, this leads to greater resale value and makes Apple a worthwhile investment. On the other hand, the company’s products aren’t the most affordable.

Still, that doesn’t stop people from buying.

“Of course, Apple products are often more expensive than those of other companies and brands, but they last longer. Also, the benefits are worth the extra cost,” said Musson. “A MacBook can last 10 years. A PC that is 10 years old is so beyond outdated that you’d probably have a hard time even turning it on.”

They Have Seamless Integration

So many people want to streamline their lives — from their finances to their tech. And with Apple, they can actually do that.

“Apple products work together in a way other tech companies wish their products did,” said Musson. “So, if you have family members, friends, or a significant other with Apple products, you can easily share and collaborate.”

If you invest in Apple products, you can build a seamless network of devices that work together in ways that optimize your experience. Some users call this the “Apple Ecosystem.” It’s a true unity of information and devices that’s difficult to find elsewhere. For many, this integration is well worth the cost of the individual products.

In conclusion, everyone has their own idea of what company produces the best tech for the money, but Apple stands out for its continuous innovation, strong resale value, longevity, reliability and overall quality. For individuals who want to be able to seamlessly integrate their tech devices, as well as for those looking for a long-term investment for their lives, Apple has a lot to offer.

This article originally appeared on GOBankingRates.com : I’m a Finance Expert: 5 Reasons I Favor Apple Products