Hunting season is upon us! Archery season is about to get underway in a number of states this week (if it hasn't already), while others are set to follow in the coming weeks. And SITKA Gear has just upped the ante in the world of outdoor concealment with the launch of their latest innovation, the OPTIFADE Cover. Designed with a focus on dense, green environments, this game-changing camo pattern promises unmatched stealth for whitetail and turkey hunters alike. Collaborating with top wildlife researchers from the University of Georgia Deer Research Lab, SITKA’s newest creation harnesses cutting-edge scientific research to blend seamlessly into lush, leafed-out environments that we still find all over the country this early in the season. This is the ultimate tool for hunters navigating the thick, green woodlands that you can find particularly across the Eastern US. The result? Virtually undetectable invisibility for game like never before.
Science Meets the Field
SITKA’s OPTIFADE Cover isn’t just another camo pattern; it’s a revolutionary leap forward in concealment technology. SITKA Marketing Director Todd Barker says this new product is pushing
“Our goal at SITKA has always been to push the limits of what's possible in hunting gear, and with OPTIFADE Cover, we’ve taken concealment to the next level. This isn’t about just blending in – it’s about becoming invisible to the game you’re pursuing.” The new pattern incorporates specialized elements that break up the hunter’s silhouette, offering a perfect defense against the keen eyes of deer and turkeys. Game animals like these have heightened sensitivity to UV wavelengths and superior peripheral vision, detecting movement at speeds four times faster than humans. But with OPTIFADE Cover, hunters will finally have the edge they need, even in thick forests where every rustle counts. By studying ungulate and turkey vision in detail, SITKA has engineered a pattern that makes it nearly impossible for game to track human outlines. The collaboration with the University of Georgia Deer Research Lab included intensive UV spectrometer testing to ensure the camo colors and patterns work effectively in the environments where these animals roam. Whether you’re stalking deer in early fall or sneaking up on turkeys in spring, the OPTIFADE Cover will ensure that you stay hidden from view, maximizing your chances of success.
Adapted for Diverse Hunting Regions
Designed specifically for the Eastern US, this pattern excels in dense tree cover, making it ideal for both early and late-season hunts. Hunters in the Southeast will appreciate OPTIFADE Cover’s year-round effectiveness, allowing them to remain hidden even in the thickest vegetation. https://www.youtube.com/watch?v=59lIbeFt4IM
Fall 2024 Collection
For the Fall 2024 hunting season, SITKA has introduced a complete lineup of gear featuring the OPTIFADE Cover pattern.
Men's Styles: Core Lightweight Crew LS, Core Lightweight Hoody, Equinox Guard Hoody, Fanatic Hoody, Ambient 100 Hooded Jacket, Ambient 200 Jacket, Stratus Vest, Stratus Jacket, Fanatic Vest, Fanatic Jacket, Traverse Pant, Equinox Guard Pant, Stratus Pant, Stratus Bib, and Fanatic Bib.
Women’s Styles: Core Lightweight Hoody, Fanatic Hoody, Cadence Pant, Fanatic Jacket, and Fanatic Bib.
Accessories and Equipment: Traverse Glove, Fanatic Glove, Equinox Guard Glove, Jetstream WS Glove, Traverse Beanie, Traverse Cap, SITKA Trucker, Core Neck Gaiter, Neck Gaiter, Stratus Beanie, Fanatic Beanie, Tool Belt, Tool Bucket, Flash Optics Harness and SITKA Bow Sling. For more information on this new collection, head to
sitkagear.com to explore the full range of styles and gear up for the ultimate hunting season. If you're looking for the best in outdoor concealment technology, look no further:
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