Freemotion Expands into Brazil Through Grupo Multi Partnership

New collaboration brings Freemotion’s cardio, strength equipment and iFIT content to Brazilian fitness market

Freemotion Fitness continues to expand the reach of its products and services. The commercial equipment division of iFIT has announced a partnership with Grupo Multi, a Brazilian fitness distribution company. The partnership will increase Freemotion’s presence in Brazil by incorporating its full range of cardio and strength equipment, as well as iFIT content subscriptions, into Grupo Multi’s offerings.

André Poroger, VP of Products at Grupo Multi, said that adding Freemotion to its portfolio allows them to offer a more extensive selection of fitness products and services for all market tiers in Brazil. The partnership positions Grupo Multi as a comprehensive fitness provider.

“By integrating Freemotion … into our portfolio, we are enhancing our already successful brand and establishing ourselves as the go-to fitness solution provider,” Poroger said. “This move allows us to offer the widest range of high-quality products and services that cater to diverse customer needs and preferences.”

Founded in 1987, Grupo Multi is a diversified Brazilian company operating in over 14 categories. The group ranked among the top 200 companies in Brazil in 2021, according to the company, which offers over 5,000 items through 30,000 points of sale and 90+ marketplaces.

Freemotion’s products, which focus on integrating global fitness trends and technology, will offer Brazilian customers new training options. “This collaboration allows us to reach a wider audience and contribute to the health and wellness of communities across Brazil.” said Mark Watterson , CEO of Freemotion.

This announcement comes after Yvette Cisneros was named the new Freemotion sales director for Latin America. She brings extensive experience in market expansion and sales strategy to the role.

The integration of Freemotion into Grupo Multi’s portfolio reinforces the company’s position as a key player in Brazil’s fitness industry, providing an array of equipment and services, including financing and technical support. Earlier this month, ATN reported on Freemotion’s upgrade of England’s Elevate Health & Fitness Club’s fitness hardware offerings, which led to a 15 percent increase in usage.

The post Freemotion Expands into Brazil Through Grupo Multi Partnership appeared first on Athletech News .