Legendary skincare shop returns to New York City's most opulent neighborhood with new storefront

The redesigned boutique features authentic Provençal materials and architecture, including archways and terracotta tiles.Photo byRosa RafaelonUnsplash

L'OCCITANE en Provence has launched a newly revitalized boutique on Manhattan’s Upper West Side, located at 416 Columbus Avenue, blending the historic charm of Provence with modern luxury. The 891-square-foot store, nestled within the Central Park West Historic District, captures the essence of the brand’s French origins through a unique sensory experience.

The redesigned boutique features authentic Provençal materials and architecture, including archways and terracotta tiles. In a departure from traditional store layouts, the boutique uses a mobile POS system, allowing for seamless customer interactions throughout the store.

In addition to offering L'OCCITANE’s iconic skincare products, visitors can indulge in personalized experiences such as mini-facials, hand massages, and skin analysis using a magnifying scanner. Complimentary services like gift wrapping and remote private shopping are also available.