New savings available for Amazon Prime members

SEATTLE – Amazon today announced new, exclusive discounts for Prime members shopping in-store and online at Amazon Fresh; a new private-label value brand.

Savings promotions include:

• Up to 50% off eight to 15 grocery favorites that rotate each week, including fresh produce, protein, and pantry staples.
• More than 1,200 rotating Prime-exclusive grocery items and household favorites from top brands 25% off.
• Over 1,700 products from Amazon private-label brands always 10% off—including Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole Foods Market, Happy Belly, and the company’s newest offering, Amazon Saver.

"We're always looking to make grocery shopping easier, faster, and more affordable for our customers," said Claire Peters, worldwide vice president of Amazon Fresh. "With expanded Prime member savings, the introduction of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh—whether you're browsing the aisles or filling your online cart.”

Most Amazon Saver items are priced under $5, and Prime members can get an additional 10% off these products. The company will add more than 100 items to the Amazon Saver selection over time.

For an improved digital shopping experience, the company has simplified the storefront to create a clean, intuitive browsing layout focused on customers’ needs.

The Amazon Fresh storefront provides quick access to shopping tools that can be tailored for each customer, such as Amazon’s repeat items feature, which saves customers time building their grocery carts by allowing them to select frequently purchased items to automatically add to their carts. Customers also can use recurring reservations , which allows them to set their preferred day and time windows for weekly grocery pickup and delivery. Amazon also has created intuitive shopping zones that group products by theme — from exclusive Prime member deals and seasonal favorites, to dedicated digital aisles that let customers browse a broad assortment of grocery items by category, replicating the physical shopping journey in store.