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Kamala Harris Destroying Trump On TikTok — 71% Of Top Posts Are Pro-Harris To Just 24% For Trump
By Tommy Christopher,
4 hours ago
Vice President Kamala Harris is crushing former President Donald Trump when it comes to top content on TikTok, with most of the top 100 Harris-related posts positive — while most of Trump’s are negative.
Even going into the debate, the VP enjoyed momentum in the form of surging polls and a record fundraising haul — $540 million in the month following her entrance into the race and over $360 million in August alone.
The FWIW newsletter “closely tracked” TikTok debate content, and concluded that “the vibe on TikTok (as well as in Washington) is clear: Kamala Harris wiped the floor with Donald Trump.”
According to stats from Zelf that include post-debate numbers, Harris is clobbering Trump in positive vs. negative TikTok posts. From FWIW’s #FYP newsletter:
Top posts: Kamala Harris
According to social analytics platform Zelf, there were around 30,000 posts mentioning Harris on TikTok last week, receiving a collective 659.6 million views.
23% of the top-performing TikTok posts last week mentioning Harris were negative, 6% were neutral, and 71% were positive.
We should first note that these numbers were pulled yesterday (Wednesday), and many of these videos have accumulated millions and millions more views.
Four of the top five posts listed in the above chart were discussed at the top of this newsletter, all of them debate content showing VP Harris dominating Donald Trump.
The picture for Trump was almost directly reversed:
Top posts: Donald Trump
According to social analytics platform Zelf, there were 50,900 posts mentioning Trump on TikTok last week, receiving a collective 852.5 million views.
72% of the top-performing TikTok posts last week mentioning Trump were negative, 4% were neutral, and 24% were positive. These were some of the most-viewed:
The most-viewed post mentioning Trump this week came from @thecharliekirkshow, and it was a massive one, with millions and millions of views and likes. It’s a college student speaking to Kirk about why he supports Trump. The TL;DR of it is that Trump is better for the economy and his family is struggling under the Biden administration, but half of the short video is him clarifying that as a Christian, he’s uncomfortable with Trump’s “personal drama.”
Other than that, TikTok was an absolute bloodbath for Trump. The next six most popular clips, with tens of millions of views, were just brutal for the former President.
Trump’s 2nd top positive post came from the CNN TikTok account.
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