A new store opened that sells waist beads at Stony Point Fashion Park in Richmond, Virginia

Love Mila BrandPhoto byFacebook Screenshot

WRIC 8 News reported that a new store has opened at Stony Point Fashion Park at 9200 Stony Point Parkway, Richmond, VA 23235.

The new store at the outdoor shopping center joins more than 30 Richmond-based businesses.

The new store

Recently, Love Mila Brand became a new addition to Stony Point Fashion Park. The new store was founded by Jamila Johnson, who has more than 16 years of experience designing African-inspired waist beads, high-quality jewelry, and apparel made to encourage beauty and empowerment.

About waist beads

According to Love Mila Brand's website, waist beads are an ancient African art form that traditionally symbolizes a woman’s progress in life. They serve as an indicator of weight changes without obsessing over a number on the scale. The colors have specific meanings and serve as a daily reminder for women to continue working to be the best version of themselves while feeling beautiful in the skin they are in.

Love Mila BrandPhoto byFacebook Screenshot

According to Wikipedia:

"Waist beads are jewelry worn around the waist or on the hips. Women traditionally wear them to symbolize beauty, femininity, well-being, or maturity."

Waist beadsPhoto byAhiaticourage/Facebook Screenshot

Waist beads are commonly made of glass, metal, crystals, gemstones, charms, wood, or plastics; they are typically strung on cotton thread, twine, wire, and elastic or non-elastic cord. The colors and materials have a symbolic, cultural, or personal significance for the wearer. Waist beads are commonly used for health tracking, such as weight loss.