Open in App
  • Local
  • U.S.
  • Election
  • Politics
  • Sports
  • Lifestyle
  • Education
  • Real Estate
  • Newsletter
  • New York Post

    Ostrich logo invading MLB playoffs

    By Associated Press,

    7 hours ago

    https://img.particlenews.com/image.php?url=0bqmxF_0vVhAglg00

    Major League Baseball teams will have advertising on their helmets during the postseason.

    MLB announced Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year.

    Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters in white alongside the company’s ostrich logo silhouetted by a red square, with an alternate color for red helmets.

    Dodgers manager Dave Roberts opens door for Shohei Ohtani to pitch in playoffs

    https://img.particlenews.com/image.php?url=0RSI7W_0vVhAglg00
    The Strauss advertising that will be on helmets during MLB postseason. AP

    Strauss also will appear on the helmets of the 120 affiliated minor league teams from 2025-27.

    Mets playoff hopes hinge on surviving gauntlet finish

    MLB previously had helmet ads in select international games dating to at least 2000 and has allowed jersey ads since 2023.

    CLICK HERE TO SIGN UP FOR OUR STARTING LINEUP NEWSLETTER

    The general use of ads was agreed to by the players’ association in the 2022 labor contract, and 23 of the 30 teams have jersey patch ads.

    https://img.particlenews.com/image.php?url=1u9RCJ_0vVhAglg00
    The Yankees are likely to be in the playoffs. Corey Sipkin for the NY POST

    Engelbert Strauss GmbH & Co. KG was founded in 1948.

    Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007. The NBA started selling sponsorship logos for the 2017-18 season, and the NHL launched helmet ads for the 2020-21 season and began jersey advertising the following season.

    For the latest in sports, top headlines, breaking news and more, visit nypost.com/sports/

    Expand All
    Comments /
    Add a Comment
    YOU MAY ALSO LIKE
    Local News newsLocal News
    Alameda Post7 days ago
    New York Post6 hours ago

    Comments / 0