Fans Say Jason Kelce Is 'Such a Girl Dad' as He Rocks Pink Fuzzy Robe and Tiara in New Ad

Jason Kelce is putting his girl dad charm on full display in a new commercial.

The former Philadelphia Eagles player recently starred in a new ad for Kingsford, a brand that sells charcoal used for grilling. And to really make it sell, Kelce's "girl dad" persona was turned into " grill dad" energy for the new commercial.

The video ad , posted to the brand's TikTok account this week, features Kelce, 36, wearing a "grill dad" shirt while simultaneously repping the girl dad energy in a princess tiara and a pink fuzzy robe.

In real life, Kelce is already the epitome of a girl dad, sharing three daughters, Wyatt , 4, Elliotte , 3, and Bennett , 18 months, with his wife, Kylie Kelce —and making him the perfect star of the new Kingsford ad.

In the new comical clip, after cooking some burgers and chicken wings on the grill, Kelce sits down with "Mr. Snuggles" and another of his daughter's stuffed pals.

"Girls! I've got some juicy burgers down here," you can hear him yelling to his three children, to no avail.

After complaining that Mr. Snuggles wasn't even eating the burger he made for him, Kelce says, "You know what, screw you, Mr. Snuggles."

He then steals the toy's burger, calls him a "good-for-nothing fuzzball," and takes a bite for himself.

"Jason Kelce is the grill dad we all need!" the Kingsford TikTok account captioned the wholesome clip, while fans rushed to the comments to obsess over the former athlete being in his " commercial era " lately.

"Jason is in every ad. And I will watch every single one," someone wrote in the comments, while another person encouraged Kelce to "keep 'em coming" as far as commercials go.

"I don't even have a grill but if Jason is selling it I'm buying it," someone else echoed.

"He's such a Girl Dad!!!" read another adoring comment.

Next: Jason and Kylie Kelce Welcome New Family Member to the Mix