Another seven-figure audience for Clark, Fever

One more time in a record-setting WNBA regular season, Caitlin Clark played in front of another seven-figure TV audience.

Friday’s Aces-Fever WNBA regular season game averaged 1.20 million viewers on ION, marking the 23rd game this season to cross the million-viewer threshold, and the 24th total telecast including the WNBA Draft. (Figures include the Mystics-Dream, Storm-Wings and Sky-Lynx games that aired concurrently in their respective home markets.)

Caitlin Clark played in all-but-three of the million-viewer windows, totaling 19 with the Fever, plus the All-Star Game and Draft, in which she was the #1 overall pick. There have been 34 total Nielsen-rated windows to feature Clark this season — 32 Fever games, the All-Star Game and Draft — meaning that more-than-half of her appearances have topped the million mark.

The Aces’ win marked the seventh game on ION this season to cross the million-viewer threshold, all involving the Fever. Of the WNBA broadcasters, only ESPN topped the million mark on more occasions this season (eight, nine if one includes Clark’s career debut on ESPN2).

Prior to this season, no WNBA game had averaged a seven-figure audience since 2008.

The telecast was almost certainly the last of the regular season to hit the million mark. Clark played on NBA TV Sunday, and while she has driven the network to several viewership records this season , none of those games have come close to seven figures. Her final game this season is on Amazon Prime, which does not use Nielsen measurement for its WNBA games.

Despite facing the two-time defending champion Aces on a light night in sports TV, viewership actually trailed the prior week — when ION drew 1.26 million for coverage featuring Lynx-Fever opposite an NFL game on Peacock .

In Friday’s nightcap, a fully national Sun-Mercury game drew 397,000.

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