Empowering Franchise Ownership in the Black Community

In a recent interview on The WAOK Morning Show , Founder and President of The Franchise Player , Tarji Carter discussed her mission to increase franchise ownership within the Black community. With over 15 years of experience in franchise sales and development, Ms. Carter aims to bridge the diversity gap at the ownership level in the franchise industry.

Ms. Carter emphasized her concern about the lack of diversity in the industry. This prompted her to create Franchise Player, an organization focused on educating aspiring franchisees and providing resources to help them succeed.

Having worked with numerous brands such as Biggby Coffee , The Original Hot Dog Factory , and Smoothie King , Ms. Carter aims to ensure that her community has access to critical information about franchise ownership.

Ms. Carter also highlighted an upcoming event on October 2 at Morehouse College, part of the Franchise Game initiative, which is the first African American franchise symposium in the country. The event, known as the “ The Franchise Scrimmage ,” will feature many powerful speakers and will cover topics ranging from building a franchise empire to converting small businesses into franchises.

Ms. Carter also noted that the event is free for all HBCU students. She expressed excitement about the opportunity to empower attendees with valuable insights and resources.

To listen to the full interview, click the link above.