Brand Impact Awards 2024: shortlist announced

The Brand Impact Awards (BIAs) reward the best branding from around the world. For over a decade, the BIAs have shone a light on diverse branding projects created by the best the global industry has to offer.

Today, after much deliberation, we are delighted to reveal the full shortlist for the Brand Impact Awards 2024. From just over 200 entries, the following 56 projects made it through our rigorous judging process.

We will reveal which of them have won Gold, Silver and Bronze trophies, complete with a full write-up of the projects, at the start of October.

Thanks to all our judges for being so accommodating and generous with their time and expertise during the month-long process. Without further ado, in alphabetical order, here are the 34 agencies that have made the shortlist in the Brand Impact Awards 2024, and the world-class projects that got them there...

Alphabetical

Project: Imperial War Museum

Shortlisted in: Culture

Project: Joyful Outdoors

Shortlisted in: Sport & Leisure

Andstudio

Project: Uoga Uoga Kids

Shortlisted in: Pharmaceuticals & Toiletries

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B&B Studio

Project: Isle of Wight Tomatoes

Shortlisted in: Artisan

BUCK

Project: SENSE

Shortlisted in: Artisan

Buddy Creative

Project: Chococo

Shortlisted in: FMCG

Design Bridge & Partners

Project: La Dolce Vita

Shortlisted in: FMCG

Project: Tanquerary No. TEN

Shortlisted in: Wine, Beer & Spirits

Project: Precise

Shortlisted in: Brand Strategy

Project: Pleasurama

Shortlisted in: Luxury, Retail

Project: Spirit of Heineken

Shortlisted in: Wine, Beer & Spirits

Project: Aston Martin Vantage

Shortlisted in: Automotive, Luxury, Motion

Project: Limitless Girls

Shortlisted in: Copywriting, Social Impact

DesignStudio

Project: Betterfly

Shortlisted in: Financial Services

DNCO

Project: Florentia Village

Shortlisted in: Property & Construction

EDIT

Project: National Portrait Gallery

Shortlisted in: Culture

Gander

Project: Yellowbird

Shortlisted in: FMCG

Halo

Project: Aardman Academy

Shortlisted in: Brand Strategy

Here Design

Project: Untold

Shortlisted in: Social Impact

How&How

Project: Aruba

Shortlisted in: Public Sector, Social Impact

Jones Knowles Ritchie

Project: RSPCA

Shortlisted in: Not-for-Profit, Social Impact

Johnson Banks

Project: West Dean

Shortlisted in: Education

Project: Nature Returns

Shortlisted in: Public Sector

Kit Studio

Project: London Transport Museum

Shortlisted in: Retail

Project: KIN

Shortlisted in: Entertainment

Lafayette American

Project: Toledo Museum of Art

Shortlisted in: Culture

Lippincott

Project: Bombardier

Shortlisted in: Transport & Travel

Magpie

Project: Bonta

Shortlisted in: Illustration, Artisan

Project: January Blues

Shortlisted in: Copywriting, Self-Branding

Manual

Project: Obama Foundation

Shortlisted in: Not-for-Profit, Social Impact

ManvsMachine

Project: Samsung Micro Miracles

Shortlisted in: Technology & Telecoms

Project: LIFFFE/FFFORMS

Shortlisted in: Motion

Mental Health Association Switzerland

Project: Coffee Foundation

Shortlisted in: Not-for-Profit, Social Impact

Mucho

Project: Stern Grove Festival

Shortlisted in: Entertainment

Project: Ostro

Shortlisted in: Professional Services

Project: University of California Investments

Shortlisted in: Education

NB Studio

Project: Kraken Rum: Legendary Survivor Series

Shortlisted in: Illustration

Project: Philharmonie Luxembourg

Shortlisted in: Culture

Pearlfisher

Project: The Pack by KOTEX

Shortlisted in: Education, Social Impact

Pentagram

Project: Great Ormond Street

Shortlisted in: Not-for-Profit

R/GA

Project: Google - Circle to Search

Shortlisted in: Technology & Telecoms

Project: Google Android

Shortlisted in: Technology & Telecoms, Motion

Project: Enterprise Mobility

Shortlisted in: Typography

Rose

Project: Royal Parks Half

Shortlisted in: Not-for-Profit

Saboteur

Project: Act for Early Years

Shortlisted in: Typography, Not-for-Profit, Social Impact

Project: Nepal Nature Trust

Shortlisted in: Illustration

Studio Sutherl&

Project: Bikedot

Shortlisted in: Typography, Retail

Project: Sinfonia Smith Square

Shortlisted in: Culture, Typography

Shortlisted in: Copywriting (with Nick Asbury)

Project: Politico

Shortlisted in: Copywriting (with Tom Sharp)

Taxi Studio

Project: Cannonball!

Shortlisted in: Self-Branding, Illustration

Turner Duckworth

Project: Crumbl

Shortlisted in: Illustration

Project: Vocation Brewery

Shortlisted in: FMCG, Wine, Beer & Spirits, Illustration

Project: Jim Beam Flavours

Shortlisted in: FMCG, Wine, Beer & Spirits

UnitedUs

Project: Brompton House

Shortlisted in: FMCG

Project: Spectrum.Life

Shortlisted in: Professional Services

Zag

Project: EE

Shortlisted in: Technology & Telecoms

What it means to be on this list

Being shortlisted for the Brand Impact Awards is an accolade in itself. Standards are unfalteringly high, and if judges feel that none of the projects submitted in a category meet the required standard, that category is cut altogether.

First introduced in 2020, we have three tiers of award: Bronze (formerly Shortlisted), Silver (formerly Highly Commended) and Gold (formerly Winner). In practice, this means that all agencies on this list have achieved Bronze status at least. So congratulations – and good luck for the final reveal in early October.

How are the BIAs judged?

Entries are judged on their originality, how well they serve their brief, and consistency – specifically consistent quality of idea and execution across multiple brand touchpoints.

They are also judged in context of their market sector – great branding in the Culture sector can't be compared like for like with Financial Services, just as Technology should be judged through a different lens to Fashion.

Lastly, all forms of brand expression are considered: campaigns that extend or enhance existing brands alongside full-scale rebrands and launches.

To find out more about this year’s Brand Impact Awards, plus the full list of categories, head over to the Brand Impact Awards website. Also check out the Brand Impact Awards 2023 winners.

Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.