M&M’S Announced A Peanut Butter & Jelly Flavor Coming This December—And It’s Sure To Bring Nostalgia

Ready to take a bite out of childhood memories? M&M'S, the iconic candy brand known for their color-varied chocolates, has just dropped a delicious bombshell (or more like an early Christmas present). The brand announced confirmed the rumors and announced their newest flavor, Peanut Butter & Jelly, is coming to stores this December. Sure you've seen Peanut Butter M&M'S or Peanut M&M'S — but this time, your classic lunchtime sandwich is getting a dessert-worthy makeover.  So, if you’re wondering now what a PB&J would taste like as an M&M, your taste buds will find out soon enough. Here’s what to know about the new Peanut Butter & Jelly M&M'S.

Details on the new peanut butter & jelly M&M’s

On September 19, M&M’S, part of the Mars Inc. family also home to food giants like Skittles and Twix, revealed the upcoming release as the first new flavor innovation since 2022. According to a press release , the Peanut Butter & Jelly M&M’S combine “berry-flavored bite-sized chocolate with a smooth peanut butter center, offering candy lovers the familiar comfort of a PB&J sandwich in each bite.” In terms of colors, expect to find your bag full of gold, red and brown M&M'S.

The new flavor also marks a new addition to the brand's already impressive Peanut Butter lineup. It joins fan favorites like M&M’S Peanut Butter, Peanut Butter Minis, and Peanut Butter Mega, to name a few.

“Peanut butter M&M’S have always been a popular flavor with our fans, so we're excited to double down on their excitement — with a twist,” said Gabrielle Wesley , Chief Marketing Officer, Mars Wrigley North America in a statement . “Our new M&M’S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”

If you're a true fan, you might remember the brand’s previous attempt to introduce a fruity component to peanut butter back in 2009, with the Strawberried Peanut Butter M&M’S. However, the flavor was short-lived, discontinuing in 2015.

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When will the peanut butter & jelly M&M’S come out?

The nostalgic M&M’s will hit shelves across the U.S. and online at MMS.com beginning in December 2024. Fans can indulge in three different sizes for any occasion, from personal snacking to party bowls: Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6 oz.).

Want to be the first to try them? According to the brand, keeping up with their website for more details is your best chance, as well as signing up for their newsletter and following social platforms.

A look back at M&M’S history

Believe it or not, M&M’S weren’t always a favorite among children. First introduced in 1941 , the candies was originally created as a way for soldiers to enjoy chocolate without it melting. As expected, they quickly gained popularity, and by the end of World War II, became a staple in the American candy market. If you've stepped foot in the giant M&M’S store in Times Square, New York, you recognize the brand as a global phenomenon, now available in over 100 countries with a wide variety of flavors, colors and special editions. Not to mention their cast of anthropomorphic M&M’S characters bring a smile on everyone’s face whether in commercials or in packaging.

Over the years, M&M’S has built a reputation for its innovative flavors. From seasonal favorites like Pumpkin Spice and White Chocolate Pretzel to year-round classics like Caramel and Dark Chocolate, you could almost devote an entire grocery store aisle with just M&M’S products. In most recent release in 2022 saw the wildly popular Crunchy Cookie, still available today. Other hits include Fudge Brownie and Hazelnut Spread.

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The story behind the peanut butter & jelly sandwich

We all recognize the classic peanut butter and jelly sandwich as a quintessential American comfort food. But have you ever wondered where the dynamic duo got its start? The sandwich was first introduced in the early 20th century when peanut butter became more accessible to the public. However, it wasn’t until the 1940s when it became a lunchbox staple for children across America. The combination of peanut butter and jelly on white bread was easy-to-make,  inexpensive and arguably delicious.

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