State of Franklin Healthcare Associates rebrands with new logo

JOHNSON CITY, Tenn. (WJHL) — State of Franklin Healthcare Associates announced on Monday it has rebranded itself complete with a new logo.

A news release from State of Franklin Healthcare Associates states it has also launched a new brand identity centered on the name “SOFHA,” which several patients and community members already use to refer to the organization.

A new logo was also unveiled on Wednesday that places the SOFHA name in the spotlight.

“The rebrand formalizes this familiar abbreviation while marking a transformative chapter for the organization, which became 100% employee-owned earlier this year,” the release states.

The company’s official name is still State of Franklin Healthcare Associates; however, the company hopes its rebranding to focus on SOFHA will help in its growth and recognition.

“While the full name of State of Franklin Healthcare Associates will remain a part of who we are, the shift to SOFHA reflects the identity many already know and trust,” SOFHA CEO Rob Slattery stated in the release. “SOFHA is more than just a name. It represents our commitment to exceptional patient care, our unwavering dedication to the communities we serve, and our shared vision for a healthier future. We don’t just work for SOFHA; together, we are SOFHA.”

Additionally, the provider’s web domain will change from sofha.net to sofha.org.

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