The New Sound of Hip-Hop: Rackboy Cam's "Sushi Boujee" Stands Out

Rackboy Cam's "Sushi Boujee" Is a Modern Hip-Hop Classic in the MakingPhoto byRackboy Cam Instagram

I like this kid Rackboy Cam. I got introduced to him by a few label and PR people, and after hearing the buzz, I decided to check him out for myself. What stands out to me about Rackboy Cam is how he embodies the essence of a vintage artist, while still delivering something fresh and relevant to today's audience. He’s got the metaphors, punchlines, and even throws in hashtag rhymes, yet he does it all in a way that’s easily digestible and captivating to modern hip-hop fans, particularly those who have come up after 2018.

On his latest single, "Sushi Boujee," Rackboy Cam plays the role of a color commentator, highlighting and celebrating a woman he admires. The track radiates with his appreciation for her style, ambition, and undeniable presence. Lines like, "She a ten, don’t fight over bills, when she spend it she don’t split," show his keen observational skills and his ability to connect with the realities of the modern world. You can feel his admiration deepen when he acknowledges her growth with, "Used to bartend, now she buys the bar every night." These moments demonstrate Rackboy’s unique approach to highlighting a woman's evolution, which feels like a refreshing shift away from the typical narrative where women are often underappreciated in today's music.

What’s particularly intriguing about Rackboy Cam is that he offers something distinct from other artists, all while delivering it with confidence and skill. There’s an effortless cool in the way he presents himself, making you wonder if this will become a consistent theme in his music, or if it's just part of a strategy to stand out. Beyond "Sushi Boujee," he’s got two additional tracks, "More Than Pretty" and "Baddest in the Room," which round out the project nicely and cement his image as the new-age ladies’ man of hip-hop. While we’ll have to wait and see if he fully claims that title, the foundation he’s building is solid.

From what I can tell, Rackboy Cam has the potential to carve out his own lane in the industry. He’s not just talking to the women, but also to the men who respect, admire, and uplift them. In a time when authenticity and relatability are often missing from mainstream music, Rackboy’s approach is a breath of fresh air .

On the B-side of Sushi Boujee, Rackboy offers two additional tracks: More Than Pretty and Baddest in the Room. With these records, it’s almost as if he’s positioning himself as hip-hop’s new-age ladies’ man — an artist who can appeal to women not just through flashy lyrics but with genuine respect and appreciation. Only time will tell if this becomes a consistent trait of his music, but based on these tracks, it’s hard not to be intrigued.

For the overall breakdown:

• Beats — 10/10: The production on this track is top-notch, perfectly complementing Rackboy’s flow and the vibe of the record.
• Lyrics — 7/10: While his wordplay is strong and his themes are refreshing, there’s still room for more depth in some areas.
• Concepts — 6/10: The concept works for this track, but I’d like to see how versatile he can be with future releases.
• Rollout — 10/10: The release of Sushi Boujee has been handled with precision, generating plenty of buzz and excitement around his name.
• Replay Value — 8/10: This track has solid replay value, especially for those who appreciate a good blend of lyricism and modern hip-hop production.

Total Average Score — 8.2/10: Rackboy Cam proves that he’s more than just another face in the crowd. He has the potential to carve out a lasting spot in the industry, and Sushi Boujee is a strong step in that direction.

Is Rackboy Cam Hip-Hop’s New Ladies’ Man? "Sushi Boujee" Says YesPhoto byapplemusic.com

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