The Purchase Moore Hamann Bacon promotion initially launched in September 2023 and quickly went viral across social media. A photo of Iowa State Cyclone football players Myles Purchase, Tyler Moore, Tommy Hamann and Caleb Bacon strategically posed with a large ham and huge pile of bacon was seen by more than 20 million people on X. The partnership gained national attention, earning the Best NIL Deal of 2023 award from the Sports Business Journal.