Hard Rock Hotel & Casino Atlantic City will once again turn pink this October to commemorate PINKTOBER®. This year marks the 25th anniversary of the Hard Rock PINKTOBER program supporting breast cancer awareness and research, with participation across all Hard Rock International company divisions, including Hard Rock Digital, Cafes, Hotels, Casinos, and Seminole Gaming. All PINKTOBER proceeds will benefit the American Cancer Society; in 2023, Hard Rock Atlantic City raised over $161,000.