'How can anyone do this to supporters?' Expert gives $100K gold Trump watch brutal review

A menswear fashion expert has no time for former President Donald Trump's new line of watches.

Derek Guy, a menswear expert who has contributed to the Washington Post and Esquire, publicly shamed Trump for shilling a $100,000 watches he described as an obvious scam.

"I don't understand how anyone can do this to their supporters," Guy wrote on X. "They play you as a sucker."

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Trump the same day announced the release of his Tourbillon watches on Truth Social — where he often shares political messages — in an ad campaign from "your favorite president" standing in front of a row of American flags.

"That's a lot of diamonds," Trump says. "I love gold, I love diamonds."

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The Trump Watch website offers only 147 of the Trump Victory Tourbillon then a series of Fight Fight Fight watches that retail at between $499 and $799.

Guy argued this was a blatant attempt to exploit the halo effect , a marketing tactic that creates a false assumption of quality in lower-cost items through association to similar high-price ones.

"This crappy $100k watch is a halo product to sell even crappier $500 and $800 non-Swiss steel and gold-plated watches with a cheap automatic movement," Guy wrote.

"The goal here is just to make money, not treat people with respect and offer them something of genuine value."

Guy — who has made a reputation explaining complicated men's fashion in straightforward terms while gently critiquing high profile male fashionistas — changed his tone when it came to discussing Trump.

"Buy watches from established watch brands or independent watchmakers who care more about watches than money," Guy told his followers. "This sort of behavior is genuinely disgusting."

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