<body><div><h2>Geopath Friday Fast Fact</h2><h2>Friday Fast Fact – OOH in New Mexico: The State by Numbers</h2><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=3k5J0v_0vlksH6G00" alt="https://img.particlenews.com/image.php?url=3k5J0v_0vlksH6G00" width="500" height="500" >by Brian Schopper, Marketing Manager, GeopathFor today’s Fast Fact, let’s take a look at some OOH statistics across the 33 counties of New Mexico!Across the state, there is quite a swing in county populations sizes. Bernalillo County, where the state’s most-populous city Albuquerque is located, has a population of 676,444 people, according to the 2020 Census. From that same Census, only 624 residents reside in Harding County, which is the state’s least-populous county. In fact, Harding County is the 13th least-populated county in the entire country!It is because of little Smokey that New Mexico deemed the American black bear the state’s official mammal!At the state level, Geopath audits over 10,000 spots, with inventory coming from 30 different operators! In the state, there is a total population of over 2 million people.Here are a few great potential audience segments to be aware of in the state!According to Geopath Insights Data, of the 2 million NM residents, 37% report that they have grilled outdoors, 37% report doing outdoor gardening, and 34% have done lawn care in the last 12 months.In the last year, 21% of residents have been to a professional sporting event, 16% have been to a theme park, and 15% have visited the zoo.Of those in the state, 45% have stayed in a hotel/motel in the last year, and 28% plan to take a family vacation in the upcoming year.Within the past 12 months, 15% of residents in the state have gone bicycling, 13% have gone fishing, 12% have been camping, 12% have been hiking/backpacking, and 12% have gone running/jogging. Additionally, 13% of residents say they belong to a gym/fitness club.Let’s take a look at the Geopath Infographic for the Albuquerque DMA!<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0SMWcs_0vlksH6G00" alt="https://img.particlenews.com/image.php?url=0SMWcs_0vlksH6G00" width="652" height="838" ></figure>Geopath members can access more infographics like this through our geekOUT Library! If you have any questions about Geopath or our measurement, please reach out to us at geekOUT@geopath.org.</div></body>

Mountain View, CA

NewsBreak

Albuquerque —New Mexico —OOH Fast Facts

Friday Fast Fact – OOH in New Mexico: The State by Numbers. For today’s Fast Fact, let’s take a look at some OOH statistics across the 33 counties of New Mexico!. Across the state, there is quite a swing in county populations sizes. Bernalillo County, where the state’s most-populous city Albuquerque is located, has a population of 676,444 people, according to the 2020 Census. From that same Census, only 624 residents reside in Harding County, which is the state’s least-populous county. In fact, Harding County is the 13th least-populated county in the entire country!